Strategic Partnerships The company actively collaborates with local health organizations, such as Lions of Michigan and Motor City Canoe and Kayak Rental, indicating a willingness to partner with brands that align with health and community initiatives, which could open opportunities for health-related product or service sponsorships.

Digital Engagement With a tech stack that includes Google Ads, Tag Manager, and user interface tools, the organization is investing in digital marketing and engagement strategies, presenting opportunities to offer targeted advertising solutions, data analytics, or advanced engagement platforms.

Growth Potential Revenue estimates between $100 million and $250 million suggest a sizable organization with complex needs, making them a promising target for innovative healthcare technology, fundraising solutions, or program management services.

Community Outreach Active involvement in public awareness, legislation, and health initiatives demonstrates a priority on community education and prevention programs, providing avenues to offer educational content platforms, outreach tools, or corporate social responsibility partnerships.

Workforce Development The recent hire of a Director of Employee Experience signifies a focus on internal workforce engagement and development, creating opportunities topitch HR technology, employee wellbeing solutions, or training platforms to support their operational growth.