Naturalicious
ManufacturingMichigan, United States2-10 Employees
Naturalicious is a small manufacturing company based in Livonia, Michigan, that develops vegan, high-performing hair care products designed for busy women with curly hair. The products aim to save time by combining multiple benefits in a single formulation, reducing the number of items customers need to buy. The company distributes its line through more than 1,200 retail locations, including Sally Beauty, Whole Foods, and ULTA. The company notes that its products have helped more than 70,000 women save over 1.2 million minutes on their hair routines. It operates with a small team and has pursued broad retail partnerships to reach a wide consumer base. In 2018, Naturalicious launched the Hello Gorgeous Hair Care System, expanding availability to nearly 100 Sally Beauty locations.