Insights

Growing Retail Presence Naturalicious is already stocked in over 1200 retail stores including major chains like Sally Beauty, Whole Foods, and ULTA, indicating a strong presence in the beauty retail market and an opportunity to expand dedicated in-store promotional campaigns to further increase visibility and sales.

Unique Product Value Their multitasking, time-saving hair care products that replace multiple other products present a compelling value proposition for busy women seeking efficiency, opening opportunities for targeted marketing to time-conscious consumers and subscription services.

Market Demographic Focusing on women with curly, kinky, coily, or coarse hair, particularly those who face societal standards of beauty, suggests potential for outreach through social media influencers and cultural branding initiatives to deepen engagement with this niche but dedicated audience.

Innovative Launches The recent launch of the Hello Gorgeous Hair Care System and its quick availability in retail channels signifies an ongoing product innovation strategy, providing opportunities for cross-sell, bundle marketing, and regional promotional campaigns to boost sales.

Brand Purpose Appeal Naturalicious’s mission to redefine beauty standards and empower women to embrace their natural hair creates brand loyalty potential, which can be leveraged through partnerships with advocacy groups or cultural organizations to enhance brand equity and drive direct sales channels.

Similar companies to Naturalicious

Naturalicious Tech Stack

Naturalicious uses 8 technology products and services including TrackJS, Cloudflare, React, and more. Explore Naturalicious's tech stack below.

  • TrackJS
    Analytics
  • Cloudflare
    Content Management System
  • React
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • American Express
    Payment Processing
  • JavaScript
    Programming Languages
  • Twitter
    Widgets

Naturalicious's Email Address Formats

Naturalicious uses at least 1 format(s):
Naturalicious Email FormatsExamplePercentage
First@naturalicious.netJohn@naturalicious.net
50%
First@naturalicious.netJohn@naturalicious.net
50%

Frequently Asked Questions

What is Naturalicious's official website and social media links?

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Naturalicious's official website is naturalicious.net and has social profiles on LinkedInCrunchbase.

What is Naturalicious's NAICS code?

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Naturalicious's NAICS code is 31-33 - Manufacturing.

How many employees does Naturalicious have currently?

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As of December 2025, Naturalicious has approximately 11 employees across 2 continents, including North AmericaOceania. Key team members include Founder & Ceo: G. J.Community Manager: D. L.Operations & Logistics Manager: M. L.. Explore Naturalicious's employee directory with LeadIQ.

What industry does Naturalicious belong to?

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Naturalicious operates in the Manufacturing industry.

What technology does Naturalicious use?

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Naturalicious's tech stack includes TrackJSCloudflareReactModernizrjQuery UIAmerican ExpressJavaScriptTwitter.

What is Naturalicious's email format?

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Naturalicious's email format typically follows the pattern of First@naturalicious.net. Find more Naturalicious email formats with LeadIQ.

When was Naturalicious founded?

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Naturalicious was founded in 2013.

Naturalicious

ManufacturingMichigan, United States11-50 Employees

Naturalicious creates high performing, time-saving, vegan hair care products for busy women with curly hair. 
 
To date, we have saved over 70,000 women more than 1.2 million minutes on their hair routines. We are sold in over 1200 retail stores including Sally Beauty, Whole Foods and ULTA. 
 
What's different about us is that every product we make is designed to replace at least 3 products customers would have to normally purchase and use. Because all of our products are multitasking and multi-benefit, we save our customers an average of 80% of the time they normally spend dealing with their hair, with better results than if they had spent hours on it.
 
The societal standard of beauty tells us that naturally curly, kinky, coily, or coarse hair is ugly, not desirable, and that it has to be tamed.
 
We are told we should straighten our hair, or make it smoother, in order to be beautiful.
 
In fact, the hair that naturally grows out of our heads has been called "unprofessional" for decades, and "nappy" for centuries.
 
Women have literally been fired from their jobs just because of the way their hair grows, and the radical idea that they might actually wear it as God created it.
 
At Naturalicious, we exist to remind our customers that they are the standard of beauty, through our revolutionary products that make it easy for them to manage their hair and be confident in their own beauty.
 
We are a company on a mission to eliminate the frustration, time and expense our customers have with their hair by creating easy-to-use products that save turn their wash days to wash minutes.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M

    Naturalicious's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Naturalicious's revenue is estimated to be in the range of $1M

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