Insights

Market Presence Naturkompaniet has a strong presence across Sweden with multiple retail stores, franchise outlets, and e-commerce channels, providing multiple touchpoints for sales expansion and customer engagement.

Brand Legacy With a history dating back to 1931 and owned by a publicly listed parent company, Fenix Outdoor AB, Naturkompaniet benefits from brand credibility and stability that can be leveraged to target high-value customers seeking quality outdoor gear.

Industry Focus Specializing in outdoor and travel equipment from leading international brands, there are opportunities to collaborate with premium outdoor brands, enhance supply chain efficiencies, or introduce complementary product lines to meet increasing outdoor activity demand.

Technology Utilization Employing modern digital tools and a website infrastructure suggests openness to digital marketing, e-commerce enhancement, and integration of innovative sales solutions to attract tech-savvy outdoor enthusiasts.

Growth Potential Given its relatively modest revenue size and recent market activity, there is significant potential for sales growth through targeted marketing, expanded product offerings, and strategic partnerships within the outdoor retail sector.

Similar companies to Naturkompaniet

Naturkompaniet Tech Stack

Naturkompaniet uses 8 technology products and services including Consentmanager.net, Cloudflare CDN, Flowbox, and more. Explore Naturkompaniet's tech stack below.

Consentmanager.net
Consent Management
Cloudflare CDN
Content Delivery Network
Flowbox
Digital Asset Management
Atlassian Jira
Issue Trackers
JSON-LD
Javascript Frameworks
Cloudflare Bot Management
Security
Nginx
Web Servers
CSS
Web Tools And Plugins

Media & News

Naturkompaniet's Email Address Formats

Naturkompaniet uses at least 1 format(s):

Naturkompaniet Email Formats	Example	Percentage
First.Last@naturkompaniet.se	John.Doe@naturkompaniet.se	92%
Last@naturkompaniet.se	Doe@naturkompaniet.se	3%
FirstLast@naturkompaniet.se	JohnDoe@naturkompaniet.se	3%
F.Last@naturkompaniet.se	J.Doe@naturkompaniet.se	2%

Frequently Asked Questions

Where is Naturkompaniet's headquarters located?

Naturkompaniet's main headquarters is located at Stockholm, Stockholm 113 59 Sweden. The company has employees across 1 continents, including Europe.

What is Naturkompaniet's official website and social media links?

Naturkompaniet's official website is naturkompaniet.se and has social profiles on LinkedIn.

What is Naturkompaniet's NAICS code?

Naturkompaniet's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Naturkompaniet have currently?

As of February 2026, Naturkompaniet has approximately 291 employees across 1 continents, including Europe. Key team members include Head Of Marketing: S. S.Head Of Store Design & Vm: L. S.Head Of Retail: Å. G.. Explore Naturkompaniet's employee directory with LeadIQ.

What industry does Naturkompaniet belong to?

Naturkompaniet operates in the Sporting Goods Manufacturing industry.

What technology does Naturkompaniet use?

Naturkompaniet's tech stack includes Consentmanager.netCloudflare CDNFlowboxAtlassian JiraJSON-LDCloudflare Bot ManagementNginxCSS.

What is Naturkompaniet's email format?

Naturkompaniet's email format typically follows the pattern of First.Last@naturkompaniet.se. Find more Naturkompaniet email formats with LeadIQ.

Naturkompaniet

Q: What is Naturkompaniet's official website and social media links?

Naturkompaniet's official website is naturkompaniet.se. Naturkompaniet has social profiles on LinkedIn.

Q: How many employees does Naturkompaniet have currently?

Naturkompaniet has approximately 291 employees.

Q: What technology does Naturkompaniet use?

Naturkompaniet's tech stack includes Zendesk, JSON-LD, Adyen, Google Analytics, Node.js.

Sporting Goods ManufacturingStockholm, Sweden201-500 Employees

Naturkompaniet AB is a chain of outdoor retail shops spread evenly over Sweden, selling outdoor and travel equipment from leading, international brands. Naturkompaniet’s oldest subsidiary, AB Scoutvaror, was founded in 1931 by the Swedish Scout Movement. In 1951, the name was changed from AB Scoutvaror to Friluftsmagasinet Scoutvaror AB and, in 1991, the name finally became Naturkompaniet. 

The Company has its branches, franchise stores as well as e-shopping. Naturkompaniet is owned by Fenix Outdoor AB listed on Nasdaq OMX Nordic Mid Cap. Naturkompaniet has two sister companies Globetrotter GmbH and Partioaitta Oy, which are the leading retail chain in sales of products for outdoor activities and travel in Germany and Finland. Naturkompaniet has since its establishment, provided its customers with quality equipment for forest, mountains and wilderness activities.