Insights

Friluftsland footprint Identify opportunities to expand online and physical store sales by leveraging Friluftsland's multi-channel presence and strong customer trust built through 35 years of product knowledge and outdoor experience.

Quality focus Position premium outdoor equipment suppliers and exclusive/high-quality products that Friluftsland already curates, offering add-on premium lines or limited runs to deepen basket size and attract loyal customers.

Competitive pricing Develop value-driven bundles and seasonal promotions that align with Friluftsland’s philosophy of good gear enabling better experiences, targeting price-sensitive segments without compromising perceived quality.

Tech adoption Leverage Friluftsland’s existing tech stack (GA4, Google Search Console, email platforms) to run targeted campaigns, optimize product discovery, and drive repeat purchases through personalized recommendations.

Expansion potential Explore partnerships with outdoor lifestyle manufacturers and travel gear brands to broaden product assortment, increase average order value, and attract new customer segments in Denmark and neighboring markets.

Friluftsland Tech Stack

Friluftsland uses 8 technology products and services including Hotjar, Microsoft 365, jQuery, and more. Explore Friluftsland's tech stack below.

  • Hotjar
    Analytics
  • Microsoft 365
    Email
  • jQuery
    Javascript Libraries
  • Really Simple Discovery
    Miscellaneous
  • Microsoft Office
    Office Suites
  • Cowboy
    Web And Application Servers
  • Microsoft ASP.NET
    Web Frameworks
  • Facebook
    Widgets

Media & News

Friluftsland's Email Address Formats

Friluftsland uses at least 1 format(s):
Friluftsland Email FormatsExamplePercentage
FLast@friluftsland.dkJDoe@friluftsland.dk
53%
FMiddleLast@friluftsland.dkJMichaelDoe@friluftsland.dk
20%
FirstLast@friluftsland.dkJohnDoe@friluftsland.dk
14%
FirstLa@friluftsland.dkJohnDo@friluftsland.dk
13%

Frequently Asked Questions

What is Friluftsland's official website and social media links?

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Friluftsland's official website is friluftsland.dk and has social profiles on LinkedIn.

What is Friluftsland's SIC code NAICS code?

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Friluftsland's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Friluftsland have currently?

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As of July 2026, Friluftsland has approximately 124 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Head Of Ecommerce, Online And Customer Care: T. F. F.Store Manager, Fjällräven Brands Store: J. B.Assistant Shop Manager: J. R.. Explore Friluftsland's employee directory with LeadIQ.

What industry does Friluftsland belong to?

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Friluftsland operates in the Sporting Goods Manufacturing industry.

What technology does Friluftsland use?

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Friluftsland's tech stack includes HotjarMicrosoft 365jQueryReally Simple DiscoveryMicrosoft OfficeCowboyMicrosoft ASP.NETFacebook.

What is Friluftsland's email format?

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Friluftsland's email format typically follows the pattern of FLast@friluftsland.dk. Find more Friluftsland email formats with LeadIQ.
Friluftsland logo

Friluftsland

Sporting Goods ManufacturingZealand, Denmark51-200 Employees

Friluftsland is a mid-sized Danish retailer in the sporting goods sector, backed by more than 35 years of experience serving customers through online channels and its physical stores. The company curates equipment, gear, and apparel for outdoor activities and travel, selecting only high-quality products that it imports from leading manufacturers. Its staff combine deep product knowledge with personal outdoor experience to provide customers with informed and confident guidance when choosing and purchasing clothing and gear.

Based in Nykøbing Sjælland on Zealand, Denmark, Friluftsland operates both a web shop and brick-and-mortar locations, maintaining a focus on reliable service and competitive pricing. The range includes items such as jackets, hiking boots, sleeping bags, and Trangia cooking sets, reflecting a commitment to equipment designed for active use in nature and travel. The company emphasizes that good gear enhances the outdoor experience and positions itself as a source for durable, high-quality products rather than bargain basics.

Section iconCompany Overview

SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Friluftsland's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Friluftsland's revenue is estimated to be in the range of $1M

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