Insights

Affordable Quality Friluftsland focuses on high-quality outdoor gear with competitive pricing, presenting an opportunity to position value-driven partnerships or co-branded promotions with affordable premium lines to attract price-conscious outdoor enthusiasts.

Online and In-Store With a dual-channel approach spanning e-commerce and physical stores and deep product knowledge among staff, there is potential to leverage omnichannel programs, in-store demos, and online exclusives to boost cross-channel sales.

Niche Expertise The company emphasizes customer expertise and lived outdoor experience, making it a fit for partnerships around experiential demos, curated product bundles, and educational content that elevates conversion rates among serious hikers, campers, and travelers.

Tech Footprint Current technology stack includes analytics and web tooling; this suggests opportunities for data-driven merchandising, targeted digital marketing, and improved site search or personalization to lift online sales.

Growth Potential With 51-200 employees and revenue under 1M, Friluftsland represents a small but scalable partner for supplier onboarding, private-label avenues, and growth-focused distributor programs targeting mid-market outdoor retailers.

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Friluftsland Tech Stack

Friluftsland uses 8 technology products and services including Google Ads, WordPress, Cookiebot, and more. Explore Friluftsland's tech stack below.

Friluftsland's Email Address Formats

Friluftsland uses at least 4 email formats:
Friluftsland Email FormatsExamplePercentage
FLast@friluftsland.dkJDoe@friluftsland.dk
53%
FMiddleLast@friluftsland.dkJMichaelDoe@friluftsland.dk
20%
FirstLast@friluftsland.dkJohnDoe@friluftsland.dk
14%
FirstLa@friluftsland.dkJohnDo@friluftsland.dk
13%

Frequently Asked Questions

What is Friluftsland's official website and social media links?

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Friluftsland's official website is friluftsland.dk and has social profiles on LinkedIn.

How much revenue does Friluftsland generate?

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As of August 2026, Friluftsland's annual revenue is estimated to be <$1M.

What is Friluftsland's SIC code and NAICS code?

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Friluftsland's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories and NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Friluftsland have currently?

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As of August 2026, Friluftsland has approximately 124 employees across 3 continents, including Europe, Asia and South America. Key team members include Head Of Ecommerce, Online And Customer Care: T. F. F., Store Manager, Fjällräven Brands Store: J. B. and Assistant Shop Manager: J. R. Explore Friluftsland's employee directory with LeadIQ.

What industry does Friluftsland belong to?

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Friluftsland operates in the Sporting Goods Manufacturing industry.

What technology does Friluftsland use?

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Friluftsland's tech stack includes Google Ads, WordPress, Cookiebot, SAP, Zendesk, Mailchimp, Microsoft Dynamics and ActiveCampaign.

What is Friluftsland's email format?

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Friluftsland's email format typically follows the pattern of FLast@friluftsland.dk. Find more Friluftsland email formats with LeadIQ.
Friluftsland logo

Friluftsland

Sporting Goods ManufacturingZealand, Denmark51-200 Employees

Friluftsland is a mid-sized Danish retailer in the sporting goods sector, backed by more than 35 years of experience serving customers through online channels and its physical stores. The company curates equipment, gear, and apparel for outdoor activities and travel, selecting only high-quality products that it imports from leading manufacturers. Its staff combine deep product knowledge with personal outdoor experience to provide customers with informed and confident guidance when choosing and purchasing clothing and gear.

Based in Nykøbing Sjælland on Zealand, Denmark, Friluftsland operates both a web shop and brick-and-mortar locations, maintaining a focus on reliable service and competitive pricing. The range includes items such as jackets, hiking boots, sleeping bags, and Trangia cooking sets, reflecting a commitment to equipment designed for active use in nature and travel. The company emphasizes that good gear enhances the outdoor experience and positions itself as a source for durable, high-quality products rather than bargain basics.

Section iconCompany Overview

SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Employees
51-200

Section iconFunding & Financials

  • <$1M

    Friluftsland's revenue is estimated to be in the range of <$1M

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