Insights

Niche Market Focus Friluftsland specializes in high-quality outdoor gear and clothing for active lifestyles and travel, catering to customers seeking superior equipment for outdoor experiences. This focus creates opportunities for premium product partnerships and targeted marketing campaigns.

Experienced Customer Engagement With over 35 years of industry experience and knowledgeable staff with personal outdoor experience, there is a strong foundation for developing loyalty programs, workshops, or experiential marketing initiatives aimed at outdoor enthusiasts.

E-commerce and Retail Presence The company's concurrent online and physical store operations provide a multi-channel sales opportunity, including expanding digital marketing efforts or introducing exclusive online product bundles to increase revenue.

Competitive Pricing Strategy While offering high-quality products at competitive prices, there is potential to upsell premium items or accessories, as well as develop exclusive collaborations that could command higher margins with loyal customers.

Market Expansion Potential Given the presence of similar outdoor retail companies with larger workforce and revenue, Friluftsland can explore regional expansion or new product lines to increase market share among outdoor and adventure consumers.

Friluftsland Tech Stack

Friluftsland uses 8 technology products and services including Facebook Pixel, Microsoft 365, AmplifyJS, and more. Explore Friluftsland's tech stack below.

  • Facebook Pixel
    Analytics
  • Microsoft 365
    Email
  • AmplifyJS
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • Windows Server
    Operating Systems
  • Cowboy
    Web And Application Servers
  • Adobe Fonts
    Web Fonts
  • Facebook
    Widgets

Media & News

Friluftsland's Email Address Formats

Friluftsland uses at least 1 format(s):
Friluftsland Email FormatsExamplePercentage
FLast@friluftsland.dkJDoe@friluftsland.dk
53%
FMiddleLast@friluftsland.dkJMichaelDoe@friluftsland.dk
20%
FirstLast@friluftsland.dkJohnDoe@friluftsland.dk
14%
FirstLa@friluftsland.dkJohnDo@friluftsland.dk
13%

Frequently Asked Questions

Where is Friluftsland's headquarters located?

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Friluftsland's main headquarters is located at Frederiksborggade 50, København K, Sjælland 1360, DK. The company has employees across 3 continents, including EuropeAsiaSouth America.

What is Friluftsland's official website and social media links?

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Friluftsland's official website is friluftsland.dk and has social profiles on LinkedIn.

What is Friluftsland's NAICS code?

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Friluftsland's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Friluftsland have currently?

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As of October 2025, Friluftsland has approximately 125 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Head Of Ecommerce, Online And Customer Care: T. F. F.Store Manager, Fjällräven Brands Store: J. B.Assistant Shop Manager: J. R.. Explore Friluftsland's employee directory with LeadIQ.

What industry does Friluftsland belong to?

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Friluftsland operates in the Sporting Goods Manufacturing industry.

What technology does Friluftsland use?

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Friluftsland's tech stack includes Facebook PixelMicrosoft 365AmplifyJSLinkedInWindows ServerCowboyAdobe FontsFacebook.

What is Friluftsland's email format?

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Friluftsland's email format typically follows the pattern of FLast@friluftsland.dk. Find more Friluftsland email formats with LeadIQ.
Friluftsland

Friluftsland

Sporting Goods ManufacturingDenmark51-200 Employees

Med mere end 35 års erfaring er Friluftsland godt forberedt til at betjene kunder på nettet og i de fysiske butikker. Godt produktkendskab og medarbejdernes egne friluftserfaringer, giver kunderne tryghed og kompetent vejledning ved valg og køb af nyt tøj og udstyr.
 
Specialforretningerne byder på udstyr, grej og beklædning til det aktive liv i naturen – og på rejser. Vi udvælger kun produkter af høj kvalitet, som vi selv importerer fra de bedste producenter. Du finder alt fra jakker og vandrestøvler til soveposer og Trangia-sæt.
 
Det bedste udstyr er ikke billigt, men vores priser er konkurrencedygtige. Samlet er vores filosofi: Godt udstyr giver bedre oplevelser.

Section iconCompany Overview

Headquarters
Frederiksborggade 50, København K, Sjælland 1360, DK
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Friluftsland's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Friluftsland's revenue is estimated to be in the range of $1M

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