Insights

Strong Market Niche Friluftsland specializes in high-quality outdoor equipment and apparel, appealing to passionate outdoor enthusiasts who prioritize durability and performance, presenting an opportunity to target dedicated niche segments seeking premium outdoor gear.

Multi-Channel Presence With a robust online and physical retail footprint, there is potential to expand cross-channel offerings, integrate digital marketing efforts, and enhance customer engagement through personalized experiences both in-store and online.

Quality Focus The company's emphasis on sourcing only top-tier products from leading manufacturers enables sales of premium items, suggesting upselling and exclusive product partnerships could boost revenue from high-end outdoor consumers.

Competitive Pricing Despite premium product positioning, Friluftsland maintains competitive pricing, indicating an openness to promotional campaigns, bundle deals, and seasonal discounts to attract cost-conscious outdoor adventurers and increase market share.

Digital Engagement Using various tech tools and social media platforms suggests an opportunity to leverage digital marketing and targeted advertising campaigns, enhancing brand visibility and driving online sales growth among outdoor enthusiasts.

Friluftsland Tech Stack

Friluftsland uses 8 technology products and services including Facebook Pixel, Microsoft 365, AmplifyJS, and more. Explore Friluftsland's tech stack below.

  • Facebook Pixel
    Analytics
  • Microsoft 365
    Email
  • AmplifyJS
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • Windows Server
    Operating Systems
  • Cowboy
    Web And Application Servers
  • Adobe Fonts
    Web Fonts
  • Facebook
    Widgets

Media & News

Friluftsland's Email Address Formats

Friluftsland uses at least 1 format(s):
Friluftsland Email FormatsExamplePercentage
FLast@friluftsland.dkJDoe@friluftsland.dk
53%
FMiddleLast@friluftsland.dkJMichaelDoe@friluftsland.dk
20%
FirstLast@friluftsland.dkJohnDoe@friluftsland.dk
14%
FirstLa@friluftsland.dkJohnDo@friluftsland.dk
13%

Frequently Asked Questions

What is Friluftsland's official website and social media links?

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Friluftsland's official website is friluftsland.dk and has social profiles on LinkedIn.

What is Friluftsland's NAICS code?

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Friluftsland's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Friluftsland have currently?

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As of December 2025, Friluftsland has approximately 124 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Head Of Ecommerce, Online And Customer Care: T. F. F.Store Manager, Fjällräven Brands Store: J. B.Assistant Shop Manager: J. R.. Explore Friluftsland's employee directory with LeadIQ.

What industry does Friluftsland belong to?

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Friluftsland operates in the Sporting Goods Manufacturing industry.

What technology does Friluftsland use?

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Friluftsland's tech stack includes Facebook PixelMicrosoft 365AmplifyJSLinkedInWindows ServerCowboyAdobe FontsFacebook.

What is Friluftsland's email format?

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Friluftsland's email format typically follows the pattern of FLast@friluftsland.dk. Find more Friluftsland email formats with LeadIQ.

Friluftsland

Sporting Goods ManufacturingZealand, Denmark51-200 Employees

Med mere end 35 års erfaring er Friluftsland godt forberedt til at betjene kunder på nettet og i de fysiske butikker. Godt produktkendskab og medarbejdernes egne friluftserfaringer, giver kunderne tryghed og kompetent vejledning ved valg og køb af nyt tøj og udstyr.
 
Specialforretningerne byder på udstyr, grej og beklædning til det aktive liv i naturen – og på rejser. Vi udvælger kun produkter af høj kvalitet, som vi selv importerer fra de bedste producenter. Du finder alt fra jakker og vandrestøvler til soveposer og Trangia-sæt.
 
Det bedste udstyr er ikke billigt, men vores priser er konkurrencedygtige. Samlet er vores filosofi: Godt udstyr giver bedre oplevelser.

Section iconCompany Overview

NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Friluftsland's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Friluftsland's revenue is estimated to be in the range of $1M

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