Insights

Target mid market Friluftsland operates with 51-200 employees and revenue under $1M, indicating potential for wholesale partnerships and tiered reseller programs to accelerate growth and reach in regional outdoor markets.

Quality-driven buyers The company prioritizes high-quality imported gear and expert staff guidance, presenting a sales opportunity for premium outdoor brands seeking focused, knowledgeable distribution channels and brand alignment with experiential retail.

Omnichannel readiness With online and physical store presence and a tech stack including Google Ads, WordPress, SAP, Zendesk, and Dynamics, Friluftsland is open to integrated ecommerce supply, CRM, and marketing collaborations to optimize multi-channel sales.

Adventure lifestyle Their focus on active nature equipment and travel gear suggests partnerships around durable, performance-driven products and seasonal campaigns aligned with outdoor activities and events.

Competitive pricing leverage Although prices are competitive, the statement that gear is not cheap implies room for exclusive bundles, early-access drops, or co-branded sets with performance perks to drive higher ASP and loyalty.

Similar companies to Friluftsland

Friluftsland Tech Stack

Friluftsland uses 8 technology products and services including Google Ads, WordPress, Cookiebot, and more. Explore Friluftsland's tech stack below.

Friluftsland's Email Address Formats

Friluftsland uses at least 4 email formats:
Friluftsland Email FormatsExamplePercentage
FLast@friluftsland.dkJDoe@friluftsland.dk
53%
FMiddleLast@friluftsland.dkJMichaelDoe@friluftsland.dk
20%
FirstLast@friluftsland.dkJohnDoe@friluftsland.dk
14%
FirstLa@friluftsland.dkJohnDo@friluftsland.dk
13%

Frequently Asked Questions

What is Friluftsland's official website and social media links?

Minus sign iconPlus sign icon
Friluftsland's official website is friluftsland.dk and has social profiles on LinkedIn.

How much revenue does Friluftsland generate?

Minus sign iconPlus sign icon
As of October 2026, Friluftsland's annual revenue is estimated to be <$1M.

What is Friluftsland's SIC code and NAICS code?

Minus sign iconPlus sign icon
Friluftsland's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories and NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Friluftsland have currently?

Minus sign iconPlus sign icon
As of October 2026, Friluftsland has approximately 126 employees across 3 continents, including Europe, Asia and South America. Key team members include Head Of Ecommerce, Online And Customer Care: T. F. F., Indkøbschef: J. B. R. and Økonomichef: L. S. P. Explore Friluftsland's employee directory with LeadIQ.

What industry does Friluftsland belong to?

Minus sign iconPlus sign icon
Friluftsland operates in the Sporting Goods Manufacturing industry.

What technology does Friluftsland use?

Minus sign iconPlus sign icon
Friluftsland's tech stack includes Google Ads, WordPress, Cookiebot, SAP, Zendesk, Mailchimp, Microsoft Dynamics and ActiveCampaign.

What is Friluftsland's email format?

Minus sign iconPlus sign icon
Friluftsland's email format typically follows the pattern of FLast@friluftsland.dk. Find more Friluftsland email formats with LeadIQ.
Friluftsland logo

Friluftsland

Sporting Goods ManufacturingZealand, Denmark51-200 Employees

Friluftsland is a mid-sized Danish retailer in the sporting goods sector, backed by more than 35 years of experience serving customers through online channels and its physical stores. The company curates equipment, gear, and apparel for outdoor activities and travel, selecting only high-quality products that it imports from leading manufacturers. Its staff combine deep product knowledge with personal outdoor experience to provide customers with informed and confident guidance when choosing and purchasing clothing and gear.

Based in Nykøbing Sjælland on Zealand, Denmark, Friluftsland operates both a web shop and brick-and-mortar locations, maintaining a focus on reliable service and competitive pricing. The range includes items such as jackets, hiking boots, sleeping bags, and Trangia cooking sets, reflecting a commitment to equipment designed for active use in nature and travel. The company emphasizes that good gear enhances the outdoor experience and positions itself as a source for durable, high-quality products rather than bargain basics.

Section iconCompany Overview

SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Employees
51-200

Section iconFunding & Financials

  • <$1M

    Friluftsland's revenue is estimated to be in the range of <$1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.