Acquisition Opportunity New and Blue was acquired by 9 Story Media Group in December 2022, signaling potential for cross-sell of print and packaging services to a larger media and licensing network.

Boutique to Scale As a small boutique print shop with revenue in the 1M-10M range and limited employee count, there is upside in offering scalable production solutions, bulk ordering, and enterprise workflow enhancements to institutional partners.

Wedding and Events Focus Specialization in invitations and announcements for weddings and special occasions presents opportunities to expand into other premium stationery products, branded event collateral, and personalized experiences for high-value clients.

Digital and Analytics Levers Current tech stack includes WordPress, WooCommerce, Google Analytics, and Vimeo, indicating room to optimize e-commerce conversions, retargeting, and data-driven marketing to attract new customers and corporate clients.

Market Positioning Compared to retailers and marketplaces in their revenue bracket, New and Blue can differentiate on boutique customization, fast turnaround, and exclusive design collaborations, appealing to niche segments seeking premium print work.