Industry Hubs NCDA represents franchised new car and truck dealers in San Diego County with ongoing programs, events, and membership benefits, presenting a scalable access point for automotive tech vendors, marketing services, and cost-saving solutions tailored to dealer networks.

Strategic Events The organization owns the annual San Diego International Auto Show, offering a high-visibility channel to reach multiple OEMs and dealer members, ideal for product launches, spot advertising, sponsorships, and exhibitor partnerships.

Leadership Access Recent leadership changes and an active board chair role suggest openness to partnerships with vendors offering governance, membership growth strategies, training, and professional development services targeted at dealership leadership.

Tech Footprint A lightweight tech stack (RSS, Preact, jQuery, PHP, Apache/Nginx) indicates potential for digital solutions that integrate with existing member portals, event platforms, or marketing automation without heavy modernization delays.

Market Position With 11-50 employees and revenue in the million-dollar range, NCDA sits between smaller regional groups and national associations, suggesting opportunity for scalable B2B offerings such as vendor partnerships, SMB-focused services, and cross-sell with allied automotive associations.