Expansion opportunities New Chapter is expanding its retail footprint, notably with Erewhon, signaling appetite for premium wellness retail partnerships. Sales teams should pursue co-marketing programs, exclusive SKUs, and in-store promotions to capitalize on their growing brick-and-mortar presence.

New product line Recent launches include liquid multivitamins and Ashwagandha blends, highlighting a willingness to innovate across formats. Opportunity for partnerships with private label manufacturers, ingredient co-development, or distribution of new formats through strategic retailers and e-commerce channels.

Sustainable certifications Upcycled Certified and Regenerative Organic Certified product lines demonstrate commitment to sustainability. This can be leveraged to win business with eco-conscious retailers, wellness brands, and institutional buyers seeking responsible sourcing and regenerative supply chains.

Strategic partnerships Past collaborations with brands like S’well and history of Procter & Gamble ownership suggest openness to white-labeling, licensing, or retail collaborations. Explore joint marketing, exclusive bundles, and cross-brand campaigns to broaden reach.

Technology and data A tech stack including Google Cloud, Drupal, and Klaviyo indicates strong e-commerce and CRM capabilities. Opportunity to propose advanced analytics, targeted D2C campaigns, and optimized digital shelf strategies to boost conversions and streamline wholesale onboarding.