Small team, big reach With a lean 2-10 employee base and a long-standing presence since 1976, New Moon Ski & Bike represents a highly approachable, community-driven retailer that could benefit from scalable e-commerce tools, vendor programs, and marketing automation to expand hours and offerings without a large in-house team.

Seasonal to year-round Historically seasonal in Nordic ski, the business successfully evolved into a year-round retail destination. This shift indicates a strong opportunity to cross-sell winter and summer gear, accessories, and service packages, as well as to optimize inventory and promos for shoulder seasons.

Local crossover Located in Hayward, Wisconsin, near Alpine skiing and mountain biking events, the shop is a community hub with ties to major local events like the Birkebeiner and Fat Tire Festival. Leverage event sponsorships, exclusive product bundles, and targeted regional advertising to capture event-goers and club members.

Digital foundation Active tech stack includes Google Ads, Microsoft Advertising, email marketing, and analytics. There is an opportunity to enhance digital performance through advanced remarketing, lifecycle campaigns, and enriched analytics to increase online and in-store conversions.

Growth potential Revenue is under one million, signaling room for growth through partnerships with larger sporting goods ecosystems, expanded product lines, improved online cataloging, and scalable customer service that preserves their famed high-touch experience while reaching new customers.