Acquisition Synergy New South Research was acquired by Endeavor Business Media in April 2022, signaling access to a broader client base and cross-selling opportunities across Endeavor's media and industry networks.

Diversified Portfolio With experience across retail, medical, consumer packaged goods and quick-service restaurants, plus general business research, there are avenues to expand into existing accounts and win new verticals through targeted industry studies.

Full-service Mixed Methods The firm offers both qualitative and quantitative research across multiple methodologies, enabling end-to-end engagements from exploratory interviews to large-scale surveys and analytics that can increase project scope with existing clients.

Growth-ready Firm As a mid-sized firm with room to scale, there is opportunity to take on larger, higher-margin projects or retainer-based programs, potentially leveraging collaboration within Endeavor's network.

Tech-enabled Delivery Based in Birmingham, Alabama, the firm can target Southeast markets while differentiating with digital delivery capabilities and analytics-driven dashboards powered by tools like Google Analytics and PHP-based workflows.