Digital Engagement Tools The launch of the Retailer Portal indicates a focus on enhancing digital engagement and streamlined communication with clients, presenting an opportunity to introduce complementary customer relationship management or automation solutions.

Local Market Expansion Partnerships like the one with Revision Brewing demonstrate an active effort to grow within specific regional markets, suggesting potential for targeted technology infrastructure or supply chain management solutions to support regional distribution growth.

Mid-sized Revenue Range With annual revenues between 25 to 50 million dollars, New West Distributing is positioned as a mid-market player, likely seeking scalable IT solutions such as cloud services or enterprise security to sustain growth and operational efficiency.

Industry and Tech Stack Operating within IT services and leveraging advanced tools like Microsoft 365, Google Maps, and Bootstrap, the company is receptive to innovative technologies; offering tailored IT consulting or software integration services could be highly relevant.

Market and Competitors As part of a competitive landscape with larger players like Johnson Brothers and Southern Glazer's, New West Distributing may be looking for competitive advantages through data analytics, automation, or supply chain optimization solutions to strengthen its market position.