Premium US-made A small specialty puzzle maker based in Brooklyn, NY with USA-sourced materials and premium product positioning. Target retailers and direct-to-consumer channels to leverage authenticity and domestic production as a value differentiator in a crowded puzzle market.

Strategic partnerships Recent collaboration with National Geographic and a partner announcement with The Bill Mayer suggest openness to co-branded or licensed content. Explore additional media/brand partnerships and licensed IP collaborations to attract new retailer accounts and drive higher ASP.

Diversified product mix Beyond puzzles, they offer boutique gifts like playing cards and mugs. This enables cross-sell opportunities at retailers and pop-up events; propose bundled assortments or seasonal gift sets to increase order value.

Multi-channel selling Sales through retailers, direct website, pop-ups, and holiday markets; support with CRM-driven omnichannel campaigns (Shopify, Salesforce, email platforms) to optimize assortment, pricing, and promotions across channels.

Growth signals Reported revenue range of 1M–10M and a lean team indicates a scalable niche player with potential for channel expansion, licensing deals, and wholesale distribution growth; present tiered wholesale programs and regional distributor opportunities.