Premium service Leverage their full-service, free measurements and on-site consultations to upsell premium window treatments and bundled furniture reupholstery services, emphasizing a seamless turnkey experience for NYC customers.

Local trust Highlight their family-owned, NYC-based brand and award for customer satisfaction to build trust with homeowners and property managers, opening conversations about high-margin residential upgrades and repeat business.

Showroom advantage Capitalize on their upper west side showroom and in-person design assistance to drive in-store appointments, design collaborations, and cross-sell opportunities with complimentary design services.

Cross-sell potential Promote bundled offerings that combine window treatments with furniture reupholstery and repair services to increase average order value and extend project scopes for existing clients.

digital readiness Position the company’s tech stack and online presence to attract project-based clients, pursue lead generation partnerships, and optimize digital marketing for new customer acquisition in the NYC market.