Omnichannel Strength NinthDecimal, now part of InMarket, combines location data with omnichannel activation, suggesting a sales opportunity to offer integrated cross-channel campaigns leveraging offline-to-online attribution for brands seeking unified consumer insights.

High-Profile Clients With Fortune 500 brands such as Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota as customers, there is potential to position expanded or renewed data licensing, audience targeting, and measurement solutions to similar enterprise prospects.

Proven Attribution Location Conversion Index and offline attribution capabilities, plus a broad network of partners (Adobe, Acxiom, Experian, Nielsen, Oracle, TiVo), indicate demand for robust measurement and media partnership ecosystems to boost campaign ROI.

Data-Driven Growth Scale in data processing (trillions of points from 150M+ users monthly) signals opportunity to upsell advanced analytics, enrichment, and environment-specific targeting for brands aiming to fine-tune in-store visits and offline conversions.

Strategic Synergies Historical collaboration with InMarket and leadership in location-based analytics presents a door to co-sell or cross-sell opportunities around unified consumer intelligence platforms and real-time activation for advertisers seeking rapid time-to-value.