Market Position NinthDecimal is an MAA (marketing analytics and attribution) platform deeply integrated with offline-to-online measurement, now under InMarket. Potential sales opportunity lies in cross-sell to InMarket’s broader client base and to brands seeking enhanced omnichannel attribution across both digital and physical touchpoints.

Data Scale Handles trillions of data points from over 150 million unique users monthly with Location Graph and LCI capabilities. Upsell opportunity exists for advertisers needing large-scale audience intelligence, precise attribution, and robust data licensing partnerships.

Enterprise Reach Client roster includes Fortune 500 brands like Microsoft, Target, Kraft, American Express, Starbucks and Toyota. Suggest targeting global brands seeking omnichannel measurement and offline-to-online activation through a proven execution partner.

Strategic Partnerships Existing collaborations with Adobe, Acxiom, comScore, Experian, Nielsen, Oracle and TiVo indicate strong integration potential. Opportunity to position as a complementary layer for partners expanding measurement, activation, or data licensing capabilities.

Growth Trajectory Acquisition by InMarket and historical recognition for growth position NinthDecimal as a scalable platform with a path to expanded revenue beyond its current mid-market profile. Prospect strategies could emphasize upsell into adjacent markets and expansion of media partner ecosystems.