Insights

Growing Omnichannel Presence Nordic Sports Brands maintains a robust omnichannel retail strategy with seven online stores across Finland, Sweden, and Norway, providing multiple touchpoints for customers. This broad online footprint presents opportunities for targeted cross-channel marketing campaigns and personalized shopping experiences to increase customer loyalty and boost sales.

Expanding Product Range The company offers over 3500 high-quality products including electric bikes, fitness equipment, watersports gear, and body care products. Given the diverse product mix and demand-based selection approach, there is potential to upsell complementary items and introduce new trending wellness and fitness innovations to existing customers.

Brand Development Potential With its own brand, FitNord, and a focus on high-quality offerings, Nordic Sports Brands can capitalize on increasing consumer interest in private-label products. Partnering to supply or develop new private-label offerings aligned with current fitness and wellness trends can enhance margins and brand loyalty.

Digital Infrastructure Utilizing a tech stack that includes WooCommerce, Microsoft Dynamics, and HTTP/3, the company is well-positioned for seamless online shopping and efficient data management. There are opportunities to leverage data analytics and personalized marketing to improve customer engagement and increase conversion rates.

Growth and Talent Attraction With a clear vision for industry leadership in customer and employee experience and plans for expansion, Nordic Sports Brands is likely seeking new talents and strategic partnerships. Engaging with local distributors or fitness equipment suppliers can support its growth ambitions and help unlock new sales channels in the Nordic region.

Nordic Sports Brands Tech Stack

Nordic Sports Brands uses 8 technology products and services including Squarespace, WooCommerce, Microsoft Dynamics, and more. Explore Nordic Sports Brands's tech stack below.

  • Squarespace
    Content Management System
  • WooCommerce
    E-commerce
  • Microsoft Dynamics
    Enterprise Resource Planning
  • Google Fonts API
    Font Scripts
  • Google Reviews
    Online Review Management
  • PHP
    Programming Languages
  • HTML
    Programming Languages
  • HTTP/3
    Web & Portal Technology

Media & News

Nordic Sports Brands's Email Address Formats

Nordic Sports Brands uses at least 2 format(s):
Nordic Sports Brands Email FormatsExamplePercentage
First.Last@kuntokauppa.fiJohn.Doe@kuntokauppa.fi
100%
First.Last@nsbrands.comJohn.Doe@nsbrands.com
100%

Frequently Asked Questions

Where is Nordic Sports Brands's headquarters located?

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Nordic Sports Brands's main headquarters is located at Central Finland 33310 Finland. The company has employees across 1 continents, including Europe.

What is Nordic Sports Brands's official website and social media links?

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Nordic Sports Brands's official website is nsbrands.com and has social profiles on LinkedIn.

What is Nordic Sports Brands's NAICS code?

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Nordic Sports Brands's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Nordic Sports Brands have currently?

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As of February 2026, Nordic Sports Brands has approximately 21 employees across 1 continents, including Europe. Key team members include Group Ceo: M. K.. Explore Nordic Sports Brands's employee directory with LeadIQ.

What industry does Nordic Sports Brands belong to?

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Nordic Sports Brands operates in the Wellness and Fitness Services industry.

What technology does Nordic Sports Brands use?

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Nordic Sports Brands's tech stack includes SquarespaceWooCommerceMicrosoft DynamicsGoogle Fonts APIGoogle ReviewsPHPHTMLHTTP/3.

What is Nordic Sports Brands's email format?

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Nordic Sports Brands's email format typically follows the pattern of First.Last@kuntokauppa.fi. Find more Nordic Sports Brands email formats with LeadIQ.

When was Nordic Sports Brands founded?

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Nordic Sports Brands was founded in 2007.

Nordic Sports Brands

Wellness and Fitness ServicesCentral Finland, Finland11-50 Employees

Nordic Sports Brands is a fast-growing Nordic eCommerce-driven omnichannel sporting goods retailer founded in 2007. The group offers well-known and high-quality brands and in addition, it develops its own brands, such as FitNord. In the selection, you can find over 3500 high-quality electric bikes, treadmills, cross-trainers, rowing machines, and other cardio equipment as well as a comprehensive range of body care products, watersports, home training, and gym equipment. The group operates 7 online stores including Kuntokauppa.fi, Sportproffsen.se, Sportproffen.no and Greentrail.se, Greentrail.fi. In addition, we serve customers on online marketplaces and retail stores in Finland, Sweden, and Norway. 

The vision is to grow into the best company in the industry in the Nordic countries in terms of customer experience, employee experience, and profitable growth. At the core of the business model are strong eCommerce expertise, specialty store's level of service, and demand-based product and selection development. The business is run by a dynamic culture that encourages achievement and continuous development with the mission – of “well-being for people”.

We aspire to grow even further and seek new talents to join our growth journey. Please check out our job offers https://careers.nsbrands.com

Section iconCompany Overview

Headquarters
Central Finland 33310 Finland
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2007
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Nordic Sports Brands's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Nordic Sports Brands's revenue is estimated to be in the range of $1M

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