Omnichannel Personalization Capitalize on the club's one on one service to deepen omnichannel experiences by blending in store styling sessions with at home trunk shipments and making personalized recommendations that cross sell accessories and premium items.

Data Driven Growth Use existing Google conversion tracking, Facebook Pixel, and Qualtrics insights to optimize trunk selections and conversions while testing bundles and personalized pricing to raise average order value.

Activewear Expansion Scale the activewear focus with a dedicated trunk program, forge partnerships with fitness communities and wellness brands, and tailor selections to customers' lifestyle and workouts.

Corporate Partnerships Develop B2B styling programs and community initiatives with employers, offering white glove services for teams, wellness aligned activities, and corporate gifting options.

Nordstrom Synergy Leverage Nordstrom's ecosystem and backing to accelerate growth, cross promote with other Nordstrom brands, and selectively expand in markets that align with premium service and omnichannel readiness.