Subscription-based Fitness App Launch Fabletics launched a subscription-based fitness app in 2021, providing a platform for interactive content and engagement with customers. Leveraging the popularity of digital fitness solutions presents an opportunity to offer exclusive activewear collections and drive sales through the app.

Expansion of Product Offerings With the launch of premium scrubs and Yitty shapewear line, Fabletics has diversified its product portfolio. Leveraging these new offerings can open doors to cross-selling opportunities, bundling deals, and partnerships with healthcare institutions, enhancing sales channels and market reach.

Innovative Swimwear Collection The introduction of a compression swimwear piece demonstrates Fabletics' commitment to innovation in the swimwear segment. Capitalizing on the success of this launch presents a sales opportunity to target customers seeking functional and stylish swimwear for various activities, potentially increasing market share in the swimwear market.

Exclusive Luxe 360 Archive Collection The launch of the Luxe 360 Archive Collection offers a unique selling proposition with exclusive designs curated by co-founder Ginger Ressler. Utilizing this limited edition collection as a premium offering can attract high-end customers, creating a sales niche for luxury active lifewear and enhancing brand loyalty.

21-Day Fitness Challenge Campaign The upcoming 21-day fitness challenge presents a prime opportunity for Fabletics to drive sales through community engagement and social media activations. By leveraging the challenge to promote activewear ensembles and fitness accessories, Fabletics can boost sales and brand visibility among fitness enthusiasts and influencers.