Niche Educational Market With a recent focus on educational books for the college market, there is an opportunity to partner with academic institutions and educators to provide tailored educational content, expanding distribution channels and increasing sales within the higher education sector.

Digital Publishing Expansion Offering eBooks and digital formats positions NorlightsPress to target digital-first consumers and online bookstores, facilitating growth through strategic partnerships with digital platforms and online learning providers.

Marketing Collaboration NorlightsPress emphasizes strong marketing plans in book proposals, indicating a potential for collaborative marketing initiatives and co-promotions to boost visibility and sales of their titles.

Small Press Flexibility As a small publisher with a dedicated team, there is an opportunity to provide personalized services to authors and educational clients, creating custom publishing and marketing solutions that can attract niche authors and institutions.

Tech-Savvy Approach Utilizing modern web technologies like WordPress, JSON-LD, and Progressive Web Apps suggests openness to innovative digital marketing strategies and online sales channels, which can be leveraged to increase reach and customer engagement.