Annual Sales Events Smashwords holds annual sales events like the End of Year Sale and Summer/Winter Sale, offering special prices on thousands of digital books. Utilizing these events as opportunities to reach out to avid readers and market specific genres could boost sales and customer engagement.

Partnership Opportunities By partnering with organizations like The Palace Project, Smashwords opens up avenues for collaboration and distribution to wider audiences. Exploring similar partnerships within different industry verticals can lead to expanded sales channels and increased visibility.

Product Launch Support With the introduction of Smashwords Presales, a new book launch tool, authors now have additional means to promote and sell their works. Offering sales support and promotion services around such tools can attract more authors to the platform, driving revenue growth.

Merging with Competitors The merger with Draft2Digital presents an opportunity to consolidate resources and explore cross-selling opportunities. Leveraging this merger to introduce joint promotions or bundle offerings could appeal to a wider customer base and drive sales.

Acquisition by Mobileread Being acquired by Mobileread through Draft2Digital opens up potential synergies and access to a broader reader base. Leveraging Mobileread's resources to enhance marketing strategies and reach out to new demographics could result in increased sales and brand visibility.