Global Reach Smashwords distributes ebooks to major retailers worldwide, presenting an opportunity for global market penetration and expansion, especially in regions with growing digital reading markets.

Annual Sales Events Leverage Smashwords' annual End of Year Sale and Summer/Winter Sale to promote special pricing offers and engage with readers, potentially leading to increased sales volume during these high-traffic periods.

Partnership Opportunities Explore partnership opportunities similar to Smashwords' collaboration with The Palace Project, aiming to expand reach and offer unique services that enhance the value proposition for authors and readers.

Technology Integration Utilize technology stacks like Google Analytics and AngularJS to enhance data-driven decision-making in sales strategies, ensuring targeted promotions and personalized recommendations for customers.

Acquisition Synergies As part of Draft2Digital, Smashwords offers potential synergies that can be leveraged to expand customer base and explore new monetization channels, creating additional sales opportunities within the merged ecosystem.