Expanding Content Catalog With a comprehensive catalog of over one million digital books and a strong focus on self-publishing services, Smashwords offers significant cross-selling opportunities to authors seeking distribution channels and promotional tools to enhance their book sales.

Strong Industry Presence Having merged with Draft2Digital and hosting a large community of over 250,000 authors, Smashwords is strategically positioned as a market leader in digital publishing, making it an ideal partner for companies offering publishing, marketing, or author support solutions.

Frequent Promotional Campaigns Regular events like annual sales and special promotional weeks indicate a highly engaged customer base, providing opportunities for targeted advertising, affiliate marketing, and bundled service packages that leverage high traffic during these promotions.

Growth Through Strategic Partnerships Partnerships such as the library distribution agreement with The Palace Project highlight Smashwords’ interest in expanding its reach in institutional markets, which could be an entry point for sales solutions aimed at libraries, educational institutions, or digital content aggregators.

Technological Adoption Utilizing diverse tech platforms including Blogger, AngularJS, and social media channels, Smashwords fosters a digitally-savvy environment open to integration with new marketing technologies, analytics tools, and distribution partnerships that can boost sales performance.