Expanding Content Library Following its merger with Draft2Digital, Smashwords now serves over a quarter-million authors and distributes more than one million books, indicating a substantial and expanding digital content catalog that can be leveraged for upselling additional publishing services or exclusive promotional opportunities.

Recurring Promotional Campaigns The company's consistent annual sales events such as Summer/Winter and End of Year Sales demonstrate a strong marketing calendar, creating opportunities to offer partners customized promotional campaigns, advertising packages, or bundled offerings during peak sales periods.

Global Self-Publishing Platform Since launching its self-publishing platform in 2018, Smashwords has established itself as an accessible entry point for independent authors worldwide, presenting a sales prospect for tools that enhance publishing efficiency, author engagement, and monetization solutions for self-publishing endeavors.

Market Leadership Position As an industry leader in publishing services following the merger, Smashwords maintains a significant presence in the digital book distribution market, offering opportunities for technology vendors or service providers to integrate with their platform and expand their technological ecosystem.

Customer Engagement Focus Regular participation in events like Read an Ebook Week and targeted sales initiatives reflect a focus on community engagement and user activity, opening avenues for developing educational, promotional, or engagement tools that support active reader and author communities.