Strategic leadership Normandin Beaudry recently appointed Sonia Gélinas as a new partner in the Pension team, signaling a focus on strengthening leadership and expertise in pension consulting which presents an opportunity to upsell advanced pension strategy, governance, and risk management services.

Total Rewards expansion The company is actively promoting Total Rewards programs to enhance employee satisfaction, indicating potential cross-sell of comprehensive benefits, compensation design, health, and communication services to clients seeking holistic workforce solutions.

Independent joint venture Joining MBWL International as an independent equal shareholder expands Normandin Beaudry’s network and credibility in actuarial and consulting circles, opening avenues to partner-led projects and joint offerings with Milliman, Barnett Waddingham, and Lurse.

Pulse and analytics Past initiatives include updating pulse surveys and launching the Pension Plan Financial Position Index, suggesting a readiness to provide data-driven insights, benchmarking, and forecasting services to clients for better decision-making.

Tech-enabled delivery Adoption of modern tech stack and security tools (React, secure email gateway, reCAPTCHA, analytics-ready platforms) supports scalable delivery of actuarial and total rewards services, creating opportunities to position digital collaboration, client self-service portals, and enhanced data confidentiality offerings.