Insights

Acquisition Momentum Not Your Mother’s recently transitioned to Henkel ownership in 2026, indicating a shift in distribution, brand resources, and potential access to larger retail channels and accelerated product development.

Scale Opportunity Revenue range indicates a mid-market platform with potential for elevated SKUs, private label collaborations, and omnichannel expansion leveraging Henkel’s logistics, manufacturing, and global reach.

Strategic Partnerships Recent partnerships with Omnifold and historical funding from Main Post suggest openness to tech-enabled manufacturing and process optimization, creating cross-sell via automation, packaging improvements, and data-driven marketing.

Sustainability Fit Clean, salon-inspired haircare positions the company well for premium sustainability narratives; potential for eco-friendly packaging, green supply chain initiatives, and influencer-forward campaigns to drive premium growth.

Digital Enhancement Existing tech stack includes NetSuite, Power BI, Canva, and ChatGPT with modern payments and HR tools, signaling readiness for enterprise CRM expansion, e-commerce optimization, and scalable analytics for sales teams.

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Not Your Mother's Haircare Tech Stack

Not Your Mother's Haircare uses 8 technology products and services including Canva, Power BI, NetSuite, and more. Explore Not Your Mother's Haircare's tech stack below.

Canva
Audio, Video, Graphics
Power BI
Business Intelligence
NetSuite
E-commerce
ChatGPT
Generative Ai
Asana
Issue Trackers
AfterPay
Payment Processing
Venmo
Payment Processing
Paylocity
Recruitment Marketing

Media & News

Not Your Mother's Haircare's Email Address Formats

Not Your Mother's Haircare uses at least 6 email formats:

Not Your Mother's Haircare Email Formats	Example	Percentage
FirstL@demertbrands.com	JohnD@demertbrands.com	88%
FLast@demertbrands.com	JDoe@demertbrands.com	6%
LastF@demertbrands.com	DoeJ@demertbrands.com	3%
LFirst@demertbrands.com	DJohn@demertbrands.com	3%
FLast@nymbrands.com	JDoe@nymbrands.com	100%
FirstL@notyourmothers.com	JohnD@notyourmothers.com	100%

Frequently Asked Questions

What is Not Your Mother's Haircare's official website and social media links?

Not Your Mother's Haircare's official website is notyourmothers.com and has social profiles on LinkedIn.

How much revenue does Not Your Mother's Haircare generate?

As of August 2026, Not Your Mother's Haircare's annual revenue is estimated to be $250M - $500M.

What is Not Your Mother's Haircare's NAICS code?

Not Your Mother's Haircare's NAICS code is 31-33 - Manufacturing.

How many employees does Not Your Mother's Haircare have currently?

As of August 2026, Not Your Mother's Haircare has approximately 263 employees across 6 continents, including North America, Asia and Africa. Key team members include Chief Executive Officer: N. M., Vice President Of Innovation: E. V. and President & Creative Director: T. P. Explore Not Your Mother's Haircare's employee directory with LeadIQ.

What industry does Not Your Mother's Haircare belong to?

Not Your Mother's Haircare operates in the Manufacturing industry.

What technology does Not Your Mother's Haircare use?

Not Your Mother's Haircare's tech stack includes Canva, Power BI, NetSuite, ChatGPT, Asana, AfterPay, Venmo and Paylocity.

What is Not Your Mother's Haircare's email format?

Not Your Mother's Haircare's email format typically follows the pattern of FirstL@demertbrands.com. Find more Not Your Mother's Haircare email formats with LeadIQ.

When was Not Your Mother's Haircare founded?

Not Your Mother's Haircare was founded in 2010.

Not Your Mother's Haircare

Q: What is Not Your Mother's Haircare's official website and social media links?

Not Your Mother's Haircare's official website is notyourmothers.com. Not Your Mother's Haircare has social profiles on LinkedIn.

Q: How much revenue does Not Your Mother's Haircare generate?

Not Your Mother's Haircare's annual revenue is estimated to be $250M - $500M.

Q: How many employees does Not Your Mother's Haircare have currently?

Not Your Mother's Haircare has approximately 263 employees.

Q: What industry does Not Your Mother's Haircare belong to?

Not Your Mother's Haircare operates in the Manufacturing industry.

Q: What technology does Not Your Mother's Haircare use?

Not Your Mother's Haircare's tech stack includes Microsoft Azure, Microsoft 365, Bootstrap, Bazaarvoice Curation, Ruby on Rails.

Q: When was Not Your Mother's Haircare founded?

Not Your Mother's Haircare was founded in 2010.

Q: What is Not Your Mother's Haircare's NAICS code?

Not Your Mother's Haircare's NAICS code is 31-33 (Manufacturing).

ManufacturingFlorida, United States201-500 Employees

Not Your Mother's Haircare designs and manufactures haircare products that are salon-inspired and formulated to be clean, aiming for quality across generations. The brand emphasizes diversity and ongoing product evolution in its offerings. The company is based in Lutz, Florida, and operates within the manufacturing sector.

Its products target mainstream consumers seeking high-quality, clean haircare with salon-level inspiration. In 2026, Not Your Mother's LLC formed a partnership with Omnifold, signaling a focus on aligning product design with its problem-solving needs.