Global Market Presence Novalis Innovative Flooring has established a strong international footprint, with products sold in over 50 countries across six continents. This extensive global reach indicates opportunities to deepen partnerships with large multinational retailers and distributors seeking innovative flooring solutions worldwide.

Innovation Leadership As a pioneer in luxury vinyl flooring since the 1980s, Novalis demonstrates a commitment to revolutionary product development. This innovation-driven reputation can be leveraged to target high-end contractors and architects prioritizing cutting-edge materials for premium projects.

Sustainability Commitment With multiple sustainability reports and initiatives like Floors for the Better, Novalis appeals to environmentally conscious consumers and organizations. Focusing sales efforts on clients emphasizing green building standards such as LEED or WELL can enhance market penetration.

Recent Product Launches The debut of Collections by Novalis at TISE 2025 signals a focus on curated, whole-home flooring solutions. Capitalizing on this new product line to target residential and large-scale remodeling projects can open up additional sales channels.

Technological Capabilities Utilization of advanced technologies such as HTTP/3, Cloudflare Bot Management, and rich digital assets suggests a strong online presence. Enhancing digital marketing strategies and e-commerce partnerships can boost visibility among tech-savvy buyers and expand distribution networks.