Novelty Inc.

ManufacturingIndiana, United States51-200 Employees

Novelty Inc. is a mid-sized manufacturing and product development company focused on high-impulse, trend-driven merchandise, with a particular emphasis on cutting-edge tech products. It guides ideas from concept to creation, delivering shelf-ready solutions aligned with market demand. Product design is handled in the United States by an in-house team, which collaborates with four offices in China to bring concepts to life efficiently. After development, the company offers tailored programs intended to help partners increase sales and improve profit margins, spanning direct import and guaranteed sale to distributor services or custom solutions.

Each year, Novelty Inc. creates thousands of unique items and sells them to a broad mix of retailers, including C-stores, grocery, mass-market outlets, and redemption centers. Its customer roster includes national and regional chains such as Walmart, Family Dollar, Wal-green, Dollar General, Ace Hardware, Circle K, Spencer’s, Pilot Travel Centers, and EG America. Based in Greenfield, Indiana, the company operates from a 250,000-square-foot facility that serves as its home office, product development center, and central distribution hub. It maintains several brand sites, including noveltyinc.com, kipptoys.com, and noveltyincwholesale.com.

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