Premium facility High-end 130,000 sq. ft. wellness and fitness club in Novi suggests strong membership value and potential for upsell opportunities to premium services, corporate partnerships, and exclusive programs.

Diverse programs Existing junior and adult tennis, swimming, and dance programs indicate cross-selling potential across age groups and seasons, plus opportunities for bundled memberships and targeted marketing.

Moderate revenue Revenue in the 10–25 million range signals room for growth through new member acquisition, add-on services (personal training, premium classes), and expansion into corporate wellness partnerships.

Digital presence Web and social tech usage (website, Cloudflare, Google libraries, Facebook) reveals potential for targeted digital campaigns, lead capture improvements, and retargeting to drive memberships and program enrollments.

Scalable model Comparison with large national chains shows potential to differentiate on luxury facilities and specialized programs, offering franchising or partnerships for expansion into nearby markets and corporate accounts.