Premium Facility Appeal Novi Athletic Club operates a large 130,000 sq. ft. luxury sports and fitness center, indicating a strong focus on high-end amenities and services that appeal to an affluent client base seeking comprehensive wellness solutions.

Diverse Program Offerings The club provides various established programs in tennis, swimming, and dance for both juniors and adults, creating opportunities to cross-sell specialized classes and personalized training packages.

Technology Integration Utilization of advanced tech tools like Cloudflare CDN, New Relic, and FullCalendar demonstrates a modern operational approach, opening doors for partnerships in digital fitness or app-based engagement platforms.

Growth Potential With revenue estimated between 10 to 25 million dollars and a medium-sized employee team, there is significant scope for upselling premium memberships, new fitness programs, and corporate wellness packages.

Market Positioning Comparing to larger national chains with thousands of employees and similar revenue ranges suggests opportunities to differentiate through personalized service, unique wellness experiences, or niche health offerings to attract clients seeking exclusivity.