NoviSign Digital Signage

Software DevelopmentN/A, Israel11-50 Employees

Novisign digital signage is a cloud-based software platform that enables users to create, manage and broadcast rich, engaging digital content – as easy as drag and drop— at affordable prices.  Our vision is to be the gold standard broadcast platform enabling SMBs’ to broadcast their message in their own businesses, creating an open-exchange and local business networks around the world.

Everywhere you look there are screens – from fast food chains to public transportation.  They are used for promotional info, ads, entertainment, news and more.  The budget for these digital signage signs is hundreds of thousands of dollars for infrastructure, creative, campaign and network management as well as broadcasting.  Despite the large budgets, the ROI is high because over 60% of people remember the content seen, and it increases “spontaneous buying” by 30% because of promotional awareness.  Not to mention the entertainment value that keeps customers happy.

SMB’s, who also could greatly benefit from screens like these, simply can’t afford them.  If they choose to use a screen, they must make do with a closed-circuit computer screen with a running presentation, images or a streaming message.  This is not professional, not scalable or dynamic, with no real-time benefits and doesn’t allow for networking or interactive social activity.  The screen value is low because the content doesn’t engage customers.  In many places, like clinics, gas stations and elevators – there are captive audiences who would have no choice but to read the screens.  This opportunity is too good to be missed!  

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