Growth through acquisitions Novus Foods has recently appointed a new CEO Admir Basic and announced leadership changes, signaling potential strategic shifts and an openness to partnerships or market expansion opportunities that could align with sales efforts targeting new channels and collaboration with co-manufacturers.

New product expansion The May 2026 launch of Winky Protein Pudding introduces a fortified refrigerated snack with dessert-like appeal, presenting a cross-sell opportunity to retailers and foodservice partners looking to augment dessert and functional nutrition offerings in the fresh perimeter.

Geographic expansion Opening a new Dubrovnik, Croatia location indicates ongoing international growth and potential for distribution partnerships, regional SKU testing, and fresh supply chain collaborations you can pursue with European retailers and club channel networks.

Channel breadth Novus Foods distributes through refrigerated aisles, club channels, and foodservice, creating multiple entry points for partnerships, private label opportunities, and co-marketing programs with both retailers and hospitality groups.

Scale and relationships With revenue in the hundreds of millions and a sizable funding base, Novus Foods presents opportunities for strategic collaborations, supplier negotiations, and joint promotions with brands in its portfolio such as Noosa, Fresh Cravings, La Mexicana, Señor Rico, and Salads of the Sea to drive category growth.