Insights

Strong Market Position Oaky is an award-winning leader in hotel upselling software, recognized as the best upselling platform for seven consecutive years, with a proven track record of industry trust and brand dominance. This positions the company as a trusted partner for hotels seeking to boost revenue through proven technology.

Growth through Acquisition Recent acquisition by Plusgrade enhances Oaky’s market reach and capabilities, creating opportunities to cross-sell integrated upselling solutions across multiple sectors of the travel and hospitality industry, appealing to hotel chains looking for comprehensive revenue management tools.

Expanding Client Base Oaky is trusted by prominent hotel brands such as Accor, Radisson, Minor Hotels, and Hard Rock Hotels, indicating ample opportunity to target similar large hotel chains and property groups looking to adopt or expand upselling technology.

Integrated Technology Stack With recent integrations with leading PMS providers like StayNTouch and strategic collaboration with AI chatbot partner Asksuite, Oaky offers a flexible, customizable solution adaptable to diverse hotel tech environments, which can be a compelling sales point for tech-forward hotel operators.

Revenue and Funding Opportunities Oaky’s scalable revenue model with average TrevPAR uplift of up to 5 percent and sustained high conversion rates presents a strong value proposition for hotels aiming to increase ancillary revenues. The company’s recent funding of 9.5 million dollars also indicates ongoing growth potential and readiness for new sales partnerships.

Oaky Tech Stack

Oaky uses 8 technology products and services including HubSpot Analytics, Bunny, MySQL, and more. Explore Oaky's tech stack below.

  • HubSpot Analytics
    Analytics
  • Bunny
    Content Delivery Network
  • MySQL
    Database
  • Selenium
    Frameworks And Libraries
  • HubSpot Chat
    Live Chat
  • Auxilia
    Payment Processing
  • HTML
    Programming Languages
  • Sprig plugin
    UI Frameworks

Media & News

Oaky's Email Address Formats

Oaky uses at least 2 format(s):
Oaky Email FormatsExamplePercentage
First@oakyapp.comJohn@oakyapp.com
100%
First@oaky.comJohn@oaky.com
42%
Last@oaky.comDoe@oaky.com
8%
First@oaky.comJohn@oaky.com
42%
Last@oaky.comDoe@oaky.com
8%

Frequently Asked Questions

What is Oaky's official website and social media links?

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Oaky's official website is oaky.com and has social profiles on LinkedInCrunchbase.

What is Oaky's NAICS code?

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Oaky's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Oaky have currently?

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As of December 2025, Oaky has approximately 51 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Chief Revenue Officer (cro): C. D.Vice President Of Product Management: S. J.Vice President Of Engineering: P. N.. Explore Oaky's employee directory with LeadIQ.

What industry does Oaky belong to?

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Oaky operates in the IT Services and IT Consulting industry.

What technology does Oaky use?

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Oaky's tech stack includes HubSpot AnalyticsBunnyMySQLSeleniumHubSpot ChatAuxiliaHTMLSprig plugin.

What is Oaky's email format?

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Oaky's email format typically follows the pattern of First@oakyapp.com. Find more Oaky email formats with LeadIQ.

How much funding has Oaky raised to date?

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As of December 2025, Oaky has raised $9.5M in funding. The last funding round occurred on Feb 27, 2020 for $9.5M.

When was Oaky founded?

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Oaky was founded in 2013.

Oaky

IT Services and IT ConsultingNorth Holland, Netherlands51-200 Employees

Grow your revenue, maximize TRevPAR, and delight guests with Oaky, the hotel upsell software purpose-built for hotel chains.

Now part of Plusgrade, a global leader in ancillary revenue solutions, Oaky continues to empower hotels to unlock new revenue opportunities and deliver exceptional guest experiences at scale.

Picture this: a guest books a standard room, but by checkout, they’ve upgraded to enjoy a harbor view, discovered your restaurant, and left with a story to tell for years. Your revenue grows, your team saves time—and with Oaky, you can make this happen consistently.

Trusted by Accor, Radisson Hotels, Minor Hotels, Hard Rock Hotels, Strawberry, and more, Oaky allows you to upsell at various touchpoints in the guest journey—pre-arrival, at the front desk, and during the stay. 

Why Oaky? 

- Maximize your total revenue
From room upgrades to dining in your hotel restaurant and unique experiences, boost TRevPAR while guests spend more—happily

- Scale your strategy fast 
Rolling out across dozens (or hundreds) of properties? No problem. Keep your upsell strategy consistent, branded, and gain visibility into performance—all from a single, central place.

- Personalize your guest offers 
Meet guests’ needs by offering what they truly want, encouraging them to purchase directly from the hotel. 

- Delight your guests with choice
Let them design their stay. The right offer, the right time, the right price = happy guests.

- Happy teams, too!
Make upselling fun and simple! Save time and effort with automation and integrations with top hotel PMSs and RMSs. Set up an incentive program for your team, monitor their performance, and reward achievements to keep motivation high. 

Results: 
Up to 5% TrevPAR    |  Average conversion rate - 9-15%   |   Positive guest reviews + happy teams

Section iconCompany Overview

Website
oaky.com
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $9.5M

    Oaky has raised a total of $9.5M of funding over 3 rounds. Their latest funding round was raised on Feb 27, 2020 in the amount of $9.5M.

  • $1M$10M

    Oaky's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $9.5M

    Oaky has raised a total of $9.5M of funding over 3 rounds. Their latest funding round was raised on Feb 27, 2020 in the amount of $9.5M.

  • $1M$10M

    Oaky's revenue is estimated to be in the range of $1M$10M

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