Growth potential Mid-market hardwood flooring producer with revenue in the $10-25M range and a focused product launch (PARALLELS) indicating expansion potential. Opportunity to upsell premium finishes, coatings, and related wall coverings to contractors and retailers seeking cohesive design solutions.

Product expansion Recent PARALLELS launch within the Garrison Wall Covering Collection signals a push into complementary interior finishing products. This opens cross-sell opportunities for bundled flooring and wall coverings to builders, remodelers, and design studios.

Digital presence Tech stack includes WordPress, Shopify, and WooCommerce, suggesting readiness for direct-to-consumer and B2B ecommerce. Potential to optimize online catalogs, strengthen lead capture, and run targeted campaigns for contractors and interior designers.

Sales readiness Moderate employee count with a demonstrated growth product line. Engage in channel development with mid-sized distributors and regional lumber/finishing retailers to expand reach and improve stock-keeping and fulfillment capabilities.

Competitive context Operating alongside peers with varying scales in finishing products, presenting an opportunity to position Old Master Products as a design-forward, quality-focused hardwood solution. Potential for strategic alliances, co-branding, or exclusive distributions with aligned retailers.