Omnichannel Focus Old North Collective emphasizes omnichannel engagement and integration of major IT systems (ERP, website, marketing automation), signaling opportunities to upsell services that unify digital experiences, improve data flow, and drive revenue through aligned marketing and operations.

High Touch Collaboration With a small team and a philosophy of acting as an extension of the client, there is a clear opportunity to position as a premium, hands-on partner for mid-market firms seeking personalized digital transformation and rapid ROI.

BigCommerce Partnership Recent discussions about partnerships with BigCommerce suggest a specific channel and e-commerce integration angle; sales can target retailers and B2B brands looking to accelerate omnichannel commerce and backend systems integration.

Tech Stack Fit Current tech usage across Criteo, Google Ads, Hotjar, HubSpot, AWS, Webflow, and marketing automation indicates potential for cross-sell of analytics, CRO, and automation optimization to improve marketing spend efficiency for growth-focused clients.

Revenue Growth Opportunity With reported annual revenue in the $1M-$10M range and a lean team, there is room to pursue smaller enterprises seeking scalable transformation services, while leveraging existing client references and cross-sell within marketing and design consulting services.