Growing Market Presence Omada has demonstrated significant growth with a 53% increase in members and a 49% rise in revenue in Q3 2025, indicating strong market demand for their cloud-native Identity Governance and Administration solutions. This expanding customer base presents a prime opportunity to offer complementary identity and security solutions to support their scaling needs.

Innovation in Healthcare Integration The company's recent foray into integrating medication management, particularly with GLP-1 therapies, shows a commitment to innovative health solutions. This integration of health management and digital identity assets opens avenues for cross-selling advanced identity verification, compliance, and risk reduction tools tailored to healthcare and pharmaceutical clients.

Recognition and Industry Leadership Positioned as a leader and emerging innovator in the identity governance space, Omada’s recognition by QKS Group and participation in major healthcare conferences indicate a strong industry reputation. These accolades suggest opportunities to position security, compliance, and identity solutions as value-added services aligned with their innovative healthcare initiatives.

Focus on Compliance and Security Omada’s enterprise-grade, cloud-native IGA platform, backed by ISO/IEC 27001 certification and strategic tech partnerships, emphasizes their focus on security and regulatory compliance. Vendors offering advanced cybersecurity, identity verification, and data protection solutions can leverage this trust to secure strategic partnerships with Omada.

Expansion and Market Focus The company's ongoing expansion into healthcare and chronic disease management sectors, including launching new prescribing and nutrition tools, signals a shift toward integrated health solutions. This focus provides an opening for sales teams to introduce digital identity solutions that enhance patient data security, streamline compliance, and support health outcome improvements across diverse health tech products.