Client churn risk Threatened ongoing relationship with Tabcorp after a termination of partnership in mid-2026 signals potential for renewed media partnerships with OMD or competitive agencies. Leverage this shift to propose a bundled media planning and buying retainer, cross-channel performance partnerships, and enhanced measurement to win back the account or target similar gaming/entertainment clients.

Leadership momentum Recent promotions in Australia to chief planning officer and national head of planning indicate a strong, ambitious leadership team and potential for expanded multi-market, high-scale opportunities. Position as a partner for strategic planning excellence, cross-market campaigns, and capability-building engagements across APAC regions.

Tech-enabled offerings OMD’s tech stack including Mediaocean, Comscore, Apache Airflow, LiveRamp and data analytics capabilities present a strong basis for sophisticated econometrics, identity-based targeting, and cross-channel optimization. Propose advanced measurement contracts, data-driven planning, and premium data partnerships for advertisers seeking attribution and performance lift.

Global scale local reach As part of the world’s largest media network with a wide geographic footprint and a strong awards track record, OMD Italy can offer multinational campaigns with local market customization. Pitch integrated global-local services, consistency in brand storytelling, and scalable media execution to multinational clients expanding in Italy and Europe.

Sustainability and innovation OMD emphasizes sustainable growth and innovation in its positioning, offering opportunities to sell sustainability-focused media solutions, creative content, and branded entertainment with measurable impact. Propose ESG-aligned media strategies, responsible audience targeting, and impact reporting to appeal to brands prioritizing sustainability.