Insights

Subscription Scale Opportunity: Leverage their 18-country European reach and large membership base of 840k to propose regionalized upsells, exclusive drops, or cross-sell bundles that increase average order value and renewal rates.

Tech Driven Opportunity: Engage with their tech stack (Power BI, Terraform, Kubernetes, Redis) to offer advanced analytics, API integrations, or data-driven marketing solutions that optimize churn prevention and personalize campaigns.

Growth Momentum Opportunity: Align with their fast-paced, high-velocity drops cadence by offering scalable logistics, supplier onboarding, or fulfillment enhancements to support frequent product releases and improve delivery reliability.

Brand Positioning Opportunity: Position premium or limited-edition underwear lines through co-branding, influencer partnerships, or exclusive memberships that reinforce their bold identity and attract new segments.

Competitive Benchmark Opportunity: Benchmark against peers like Mack Weldon and Happy Socks to propose competitive pricing experiments, loyalty incentives, and customer lifecycle programs designed to lift retention and share of wallet.

Similar companies to ON THAT ASS

2(X)IST
5$1M - $10M
Calvin Klein
9.5K$1B - $10B
Mack Weldon
46$10M - $25M
Happy Socks
233$10M - $25M
ON THAT ASS
79$1M - $10M
Under Armour
13K$1B - $10B
Stance
214$50M - $100M
Pair of Thieves
56$25M - $50M
BN3TH
31$1M - $10M
Tommy John
121$50M - $100M
MeUndies
87$50M - $100M

ON THAT ASS Tech Stack

ON THAT ASS uses 8 technology products and services including Meta Ads Manager, Visual Website Optimizer, Power BI, and more. Explore ON THAT ASS's tech stack below.

Meta Ads Manager
Advertising
Visual Website Optimizer
Analytics
Power BI
Business Intelligence
HashiCorp Terraform
Configuration Management
Docker
Containerization
Kubernetes
Containerization
Cookiebot
Cookie Compliance
Redis
Database

ON THAT ASS's Email Address Formats

ON THAT ASS uses at least 4 email formats:

ON THAT ASS Email Formats	Example	Percentage
First.Last@onthatass.com	John.Doe@onthatass.com	72%
First.Middle.Last@onthatass.com	John.Michael.Doe@onthatass.com	22%
FirstMiddleLast@onthatass.com	JohnMichaelDoe@onthatass.com	4%
First@onthatass.com	John@onthatass.com	2%

Frequently Asked Questions

What is ON THAT ASS's official website and social media links?

ON THAT ASS's official website is onthatass.com and has social profiles on LinkedIn.

How much revenue does ON THAT ASS generate?

As of August 2026, ON THAT ASS's annual revenue is estimated to be $1M - $10M.

What is ON THAT ASS's NAICS code?

ON THAT ASS's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ON THAT ASS have currently?

As of August 2026, ON THAT ASS has approximately 79 employees across 2 continents, including Europe and North America. Key team members include Chief Executive Officer: J. E., Chief Commercial Officer (cco): M. S. and Owner: J. B. Explore ON THAT ASS's employee directory with LeadIQ.

What industry does ON THAT ASS belong to?

ON THAT ASS operates in the Retail Apparel and Fashion industry.

What technology does ON THAT ASS use?

ON THAT ASS's tech stack includes Meta Ads Manager, Visual Website Optimizer, Power BI, HashiCorp Terraform, Docker, Kubernetes, Cookiebot and Redis.

What is ON THAT ASS's email format?

ON THAT ASS's email format typically follows the pattern of First.Last@onthatass.com. Find more ON THAT ASS email formats with LeadIQ.

When was ON THAT ASS founded?

ON THAT ASS was founded in 2015.

ON THAT ASS

Q: What is ON THAT ASS's official website and social media links?

ON THAT ASS's official website is onthatass.com. ON THAT ASS has social profiles on LinkedIn.

Q: How many employees does ON THAT ASS have currently?

ON THAT ASS has approximately 79 employees.

Q: What technology does ON THAT ASS use?

ON THAT ASS's tech stack includes MySQL, Google Tag Manager, Adobe Creative Suite, Vue.js, Visual Website Optimizer.

Q: What is ON THAT ASS's NAICS code?

ON THAT ASS's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionNorth Brabant, Netherlands51-200 Employees

ON THAT ASS is a retail apparel and fashion company based at 135 a Graafsebaan, Rosmalen, North Brabant 5248 NL, Netherlands. The company runs a tech- and data-driven subscription model for men's and women's underwear. The service operates across 18 European countries, with a monthly design drop delivered to members' mailboxes. The business serves a membership base of over 840,000. It employs between 51 and 200 people and maintains an online presence at https://onthatass.com.