Strategic Expansion Acquired Rivals.com from Yahoo in July 2025, uniting iconic brands and expanding reach across Yahoo platforms. This highlights opportunities to position integrated advertising packages and data-enabled sponsorships across a larger, cross-platform sports audience.

Data Driven Three core business units including a data-rich Recruits platform and national media with powerful video shows and NIL data. Potential upsell of targeted advertising, premium data analytics services, and recruitment marketing packages to college programs, high schools, and brands seeking NIL opportunities.

Brand Velocity Rapid growth in national media and flagship Fan Sites coverage with premium content and communities. Sell scalable sponsorships, native content programs, and branded video series to advertisers targeting college and high school sports fans.

Talent Network Investments in hiring national reporters and expanding NIL coverage indicate a strong talent network. Offer executive and sponsor access to athlete profiles, NIL data insights, and co-branded recruiting campaigns for brands looking to engage student-athletes.

Tech Enabled Tech stack includes Google Cloud, Microsoft Azure, iCIMS, and advertising platforms like Taboola and The Trade Desk. Present cross-platform programmatic advertising, data-driven audience segments, and tech-enabled ad creative services as a value proposition to advertisers and partners.