Insights

Growing Digital Footprint On3 | Rivals is expanding its reach through strategic acquisitions like Rivals.com and partnerships with Yahoo Sports, creating numerous opportunities to offer targeted advertising and sponsored content to engage a highly passionate and sports-focused audience.

Engaged Sports Audience With a substantial online following across multiple platforms including social media, podcasts, and dedicated fan sites, there is significant potential to provide brands with tailored sponsorships, influencer collaborations, and content marketing campaigns aimed at sports enthusiasts and athletes.

Innovative Data Offerings The company’s emphasis on integrating premium data and technology for athlete management and recruiting presents opportunities for partnerships with sports tech firms, brands seeking athlete endorsements, and educational institutions interested in data-driven recruitment solutions.

Expanding Content Channels Recent initiatives like launching rankings, prediction tools, and athlete social networks indicate avenues to monetize new content formats and interactive platforms through advertising, premium memberships, or licensing deals to further penetrate the youth and college sports market.

Financial Growth Potential With revenue estimates between 100 and 250 million dollars and ongoing content expansion, there are substantial opportunities for sales teams to target sports brands, apparel companies, and NIL-related businesses seeking targeted audience engagement within the college sports ecosystem.

On3 | Rivals Tech Stack

On3 | Rivals uses 8 technology products and services including Infolinks, Webpack, Cart Functionality, and more. Explore On3 | Rivals's tech stack below.

  • Infolinks
    Advertising
  • Webpack
    Development
  • Cart Functionality
    E-commerce
  • Piano
    Personalization
  • X-XSS-Protection
    Security
  • Quantcast
    System Analytics & Monitoring
  • FedEx
    Transportation And Fleet Management
  • Google Analytics
    Web Analytics

Media & News

On3 | Rivals's Email Address Formats

On3 | Rivals uses at least 1 format(s):
On3 | Rivals Email FormatsExamplePercentage
First.Last@on3.comJohn.Doe@on3.com
98%
First.MiddleLast@on3.comJohn.MichaelDoe@on3.com
1%
First@on3.comJohn@on3.com
1%

Frequently Asked Questions

Where is On3 | Rivals's headquarters located?

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On3 | Rivals's main headquarters is located at 2970 Foster Creighton Drive Nashville, Tennessee 37204 United States. The company has employees across 3 continents, including North AmericaAsiaAfrica.

What is On3 | Rivals's stock symbol?

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On3 | Rivals is a publicly traded company; the company's stock symbol is XPON.

What is On3 | Rivals's official website and social media links?

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On3 | Rivals's official website is on3.com and has social profiles on LinkedIn.

What is On3 | Rivals's NAICS code?

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On3 | Rivals's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does On3 | Rivals have currently?

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As of April 2026, On3 | Rivals has approximately 183 employees across 3 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: P. C.Chief Technology Officer: A. D.Chief Revenue Officer (cro): B. O.. Explore On3 | Rivals's employee directory with LeadIQ.

What industry does On3 | Rivals belong to?

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On3 | Rivals operates in the Internet Publishing industry.

What technology does On3 | Rivals use?

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On3 | Rivals's tech stack includes InfolinksWebpackCart FunctionalityPianoX-XSS-ProtectionQuantcastFedExGoogle Analytics.

What is On3 | Rivals's email format?

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On3 | Rivals's email format typically follows the pattern of First.Last@on3.com. Find more On3 | Rivals email formats with LeadIQ.

When was On3 | Rivals founded?

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On3 | Rivals was founded in 2021.

On3 | Rivals

Internet PublishingTennessee, United States51-200 Employees

On3 | Rivals is the leading digital media and data company covering college and high school sports.

We serve millions of passionate fans, athletes, and partners through three core business units:

• Fan Sites – A network of 100+ industry-leading team sites with deep local coverage and thriving communities.

• National Media – A fast-growing group of top-tier talent, video shows, podcasts, and social channels that drive national conversation.

• Recruits – A direct-to-athlete platform for high school and college players to manage profiles, build their brands, and access critical recruiting and NIL data.

In July 2025, we acquired Rivals.com from Yahoo, uniting two of the most iconic and trusted names in sports media. As part of an ongoing strategic partnership with Yahoo Sports, On3 | Rivals content now appears across Yahoo platforms—further amplifying our reach and influence.

We are redefining sports media for the next generation—blending premium content, cutting-edge data, and powerful technology.

This is the future of fan engagement and athlete empowerment.

Follow Us: 

NIL & College Sports Business Newsletter: https://www.on3.com/os/newsletter/signup/

X (formerly twitter): https://twitter.com/On3sports

Instagram: https://www.instagram.com/on3/

YouTube: https://www.youtube.com/on3sports

TikTok: https://www.tiktok.com/@on3sports?lang=en

Facebook: https://www.facebook.com/On3Sports

Section iconCompany Overview

Headquarters
2970 Foster Creighton Drive Nashville, Tennessee 37204 United States
Website
on3.com
Stock Symbol
XPON
NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    On3 | Rivals's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    On3 | Rivals's revenue is estimated to be in the range of $100M$250M

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