Growing Market Presence Onda Beauty operates three locations across New York and Sydney, indicating a strategical presence in key cosmopolitan markets, which presents opportunities to promote exclusive in-store experiences and expand loyalty programs to affluent urban clients.

Acquisition Opportunity Being acquired by Amyris, a leader in sustainable and clean beauty, enhances Onda's credibility and appeal to eco-conscious consumers, offering sales channels to showcase innovative, science-backed products aligned with current market trends.

Tech Integration Utilization of modern digital marketing tools like Klaviyo and Mautic implies a strong online engagement strategy, creating opportunities for targeted email campaigns and personalized marketing to drive online sales and customer retention.

Market Positioning With a revenue range of 1M to 10M and a focus on clean beauty, Onda can target premium consumers seeking luxury wellness experiences, opening avenues for premium product partnerships and specialized treatments that reinforce its brand values.

Competitor Landscape Operating in a competitive wellness and beauty space alongside companies like Credo Beauty and The Detox Market, Onda can leverage its unique clean beauty focus and recent acquisition to differentiate and develop exclusive product collaborations to increase share.