Acquisition by Amyris Onda Beauty was acquired by Amyris, Inc., expanding its reach and potentially creating cross-selling opportunities with Amyris' existing customer base.

Tech-Driven Approach Onda Beauty utilizes various technologies such as Facebook Pixel, Klaviyo, and Tailwind CSS, showing an openness to digital marketing tools that can enhance customer engagement and drive online sales.

Global Presence With physical locations in New York City, the Hamptons, and Sydney, Onda Beauty has an international presence that can be leveraged for partnerships with global beauty brands or collaborations with local wellness influencers.

Competitive Landscape By benchmarking against similar companies like Follain, The Beauty Chef, and The Detox Market, Onda Beauty can identify market white spaces and tailor its sales strategies to differentiate itself in the competitive clean beauty industry.

Clean Beauty Focus As a pioneer in clean beauty, Onda Beauty can capitalize on the growing consumer demand for sustainable and natural beauty products, positioning itself as a trusted source for eco-conscious customers and driving sales through ethical brand associations.