Strategic partnership Recent collaboration with New American Funding enhances cross-sell potential for mortgage and real estate clients, offering OneSource as a streamlined utility setup partner for homebuyers and refinancers.

High demand service Free, end-to-end home utility setup appeals to move-in customers and renters, creating a ready-made entry point for upsell into bundled services such as smart home security, internet, and TV packages.

Mid-market focus Company size (51-200 employees) and the real estate alignment suggest targeting regional real estate firms, property management groups, and relocation services that can leverage OneSource’s single-call setup model.

Technology leverage Utilize the existing tech stack and analytics capabilities to build a partner portal for lenders and real estate agents, enabling automated referrals, tracking, and incentives for each successful connection.

Growth signals Revenue range indicates scalable opportunity with enterprise-like partners; pursue expansion into additional utility and service providers, plus co-branded marketing with insurance and home improvement networks.