Localized Customer Service As a family-owned, local business with a focus on personalized service, Onit Office Solutions is likely to value strong, ongoing customer relationships, creating opportunities for tailored maintenance plans and proactive sales of new office equipment or upgrades.

Cloud Technology Adoption With their offering of cloud VOIP phones and using cloud-based technologies like Google Cloud and Google Analytics, there is potential to bundle IT services with office equipment sales, appealing to clients seeking integrated communication and technology solutions.

Growth & Expansion Potential Despite a small team, their sizable revenue suggests significant market presence; this indicates opportunities to upsell larger or more advanced copiers, printers, or managed print services to existing clients or expand into new sectors.

Cross-Selling Opportunities The company's focus on both hardware (copiers, printers) and telecom (VOIP phones) opens doors to cross-sell ongoing maintenance contracts, service plans, and upgrades for communication and document management solutions.

Market Differentiation Their emphasis on customer service and flexibility positions them well to compete against larger firms by targeting small to medium-sized businesses that prioritize personalized service, providing prospects for tailored sales pitches and relationship-based sales strategies.