Growing Market Presence OpenRoad Auto Group operates 39 full-service retail locations across British Columbia and Ontario, with additional luxury outlets in Washington, indicating strong regional reach and potential for expansion into new markets or increased dealership collaborations.

Diverse Brand Portfolio Representing 20 automotive brands, including luxury and mainstream options, creates opportunities to cross-sell services, upgrade packages, and tailored financing solutions to a broad customer base.

Innovation and Digital Engagement Utilizing multiple digital marketing tools such as Google Conversion Tracking, social media platforms, and strategic web content, OpenRoad emphasizes a tech-savvy approach that appeals to digitally engaged consumers, opening avenues for targeted advertising and online service enhancements.

Community and Loyalty Focus The launch of the OpenRoad Foundation and the Club OpenRoad loyalty program highlights a commitment to community engagement and customer retention, providing opportunities to promote loyalty programs, special events, and value-added services that boost repeat business.

Recent Strategic Partnership The recent merger with NewRoads Automotive Group signals a strategic expansion move, creating potential for joint campaigns, bundled service offerings, and shared customer acquisition initiatives to increase sales opportunities across a larger customer network.