Strategic partnerships Leverage Opici's expanding distributor network including Breakthru Beverage and Classic Wines to target on-premise and off-premise accounts in New Jersey and California, offering co-branded promotions and exclusive listings to accelerate shelf and footprint growth.

Portfolio leverage Opici has a growing portfolio of over 50 brands from nine countries; identify high-potential growth brands aligned with regional consumer trends to pitch targeted procurement, private label opportunities, and cross-sell to existing distributor partners.

Sustainability focus With a dedicated Director of Sustainability and recent hires in national accounts, position sustainability-forward programs (eco-packaging, reduced-scope logistics, and transparent sourcing) as differentiators to win more market share from competitors.

Growth momentum capitalize on recent leadership and team expansions, including adding executives in communications and sustainability, to propose strategic go-to-market campaigns, event activations, and brand storytelling that support rapid account acquisition and activation.

Awards and visibility Opportunity to align with Opici’s industry recognition (Wine Star nominations) to develop PR-driven sales plays, retailer collaborations, and tasting programs that drive demand generation and retailer interest in new and existing brands.