Optable

Data Infrastructure and AnalyticsQuebec, Canada51-200 Employees

Optable is a data collaboration and identity platform built for the advertising ecosystem. By combining privacy-first identity infrastructure with autonomous, AI-driven agents, Optable enables publishers, media owners, advertisers, and partners to seamlessly collaborate on audience insights, campaign planning, activation, and measurement.

With its Agentic Collaboration framework, Optable transforms manual, human-mediated workflows into intelligent agent-to-agent collaboration that accelerates execution, reduces complexity, and drives better outcomes. Trusted by leading publishers, platforms, and brands, Optable provides an open and interoperable foundation for secure, policy-governed data collaboration in the age of AI.

Identity First
With shared identifiers and mobile IDs disappearing and audience data becoming more fragmented, we help media owners, publishers, and platforms unlock the full value of their first-party data. Our platform makes it easy to build an identity graph across all sources, enrich it with partner datasets, and activate it across channels. 

Give Programmatic Revenue A Boost
Ad sellers need flexible tools to support the many ways they monetize audience data. Optable makes it easy to connect to leading ID frameworks and enrich signals. Publishers with strong first-party data can also push enriched audiences into top marketplaces to test new monetization paths. With AI-driven agents assisting analysis and execution, teams can find yield gains sooner and act on them faster.

Future Proof Your Direct Ad Sales
Data-driven sales teams win more share of ad spend. Optable makes it simple to collect, analyze, and activate audiences across any network or distribution setup. Our tools for audience building, enrichment, and collaboration let sales teams respond faster to RFPs and deliver more relevant insights. With agentic collaboration, teams move even quicker, turning complex requests into clear outputs that strengthen advertiser relationships.

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