Low carbon leadership Optima is a recognized pioneer in low-carbon glass partitioning, recently highlightingHydro CIRCAL 75R aluminium and a commitment to Net Zero Carbon by 2035. This presents an opportunity to upsell sustainable design features, green building certifications, and carbon footprint disclosures to architects and developers pursuing eco-friendly projects.

Brand sponsorship Recent activity shows Optima as a Gold Sponsor at Fit Out Awards 2026, signaling active industry engagement and visibility. Leverage this positioning to approach project teams and procurement officers who align with award-winning, high-profile implementations.

Collaborative design Optima emphasizes collaboration with architects and interior designers through RIBA-approved CPDs and design guidance. Target architectural firms and design houses with CPD-based outreach, offering specification support and on-site installation collaboration to win project specifications.

Reuse and service Launch of the Reuse Service in 2023 indicates a focus on circular economy solutions. This creates a sales angle for clients seeking reusable components, lifecycle planning, and refurbishment options for existing assets, reducing total cost of ownership.

Global project reach With a 201-500 employee base and a track record of prestigious projects worldwide, Optima serves high-end clients and complex installations. This opens opportunities to pursue large-scale, multi-site contracts, alliances with global developers, and collaboration on flagship campus or corporate headquarters projects.