OptimizeU Partners

Professional Training and CoachingMichigan, United States2-10 Employees

You’re successful, capable, and driven. You’ve built a career, led teams, and delivered results that matter. And yet, beneath the achievements, there’s a quiet sense that something more is possible: more clarity, more ease, more fulfillment in how you lead and live.

At OptimizeU Partners, we help leaders, teams, and organizations navigate complexity with clarity, unlock collective potential, and build cultures where people and performance elevate each other. That kind of growth becomes possible through the power of a true coaching partnership.

Coaching with OptimizeU Partners is design thinking through conversation, a process that helps leaders and teams see themselves and their systems more clearly. It’s not about advice; it’s about creating space for insight, confidence, and courage to emerge. Our clients are the experts on themselves. Our role is to guide the process that turns reflection into results.

We bring data into the dialogue through assessments like Hogan, DiSC, 360 Feedback, and the Flourishing Teams framework to make growth visible and measurable. Together, we clarify where you are, envision where you want to go, and design your way forward with intention, alignment, and your best self — and team — at the center.

Founded by executive coach and educator Shahnaz Broucek, OptimizeU Partners draws on decades of experience in leadership, entrepreneurship, and education. Shahnaz’s personal leadership journey, shaped by years as an entrepreneur, educator at the University of Michigan’s Ross School of Business, executive coach, and Chief Leadership Coach for a high-growth company, informs our belief that human potential flourishes through intention, awareness, and courageous partnership.

You don’t need fixing. You need space to think, courage to act, and a trusted partner to help you move from problem-solving to possibility-creating. When you focus on flourishing, everything changes. Be a positive outlier. Let's talk.

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