Europe Growth Orderlion already serves more than 500 wholesalers across Europe and recently acquired France’s Supli, signaling a scalable path for cross-border expansion and a built-in base for selling expanded digital ordering and ERP integration capabilities.

Platform Advantage The all-in-one platform combines AI-powered order capture, customer ordering apps and web shops, analytics, and easy ERP integrations, creating clear upsell opportunities to wholesalers looking to increase order value and automate front and back-office workflows.

Wholesaler Fit Targeting food and beverage wholesalers with mid-sized operations (11-50 employees), Orderlion addresses a high-potential segment eager to digitalize ordering, reduce manual work, and scale sales.

France Opportunity Acquiring Supli gives immediate access to a French customer base and regional market knowledge, enabling rapid cross-sell of ordering platforms and analytics to a new language and regulatory context.

Growth Backing A $4 million pre-Series A financing in 2022 demonstrates investor confidence and provides resources to accelerate go-to-market, scale operations, and expand into additional European markets.