OrgStory - A Magnetize Brand
Non-profit OrganizationsUnited States2-10 Employees
OrgStory - A Magnetize Brand is a United States–based nonprofit focused company that works with charitable and community organizations to develop and deliver strategic communications aimed at increasing support and impact. Since 2012, it has collaborated with more than 100 nonprofit clients to identify gaps between how organizations communicate and how their constituents perceive them, using a process they call StoryCrafting. The firm emphasizes building technologies and processes to align messaging with the needs of donors, volunteers, clients, boards, and broader community members, seeking to bridge the gap between communications and influential audiences. Based in the United States and operating with a small team, OrgStory positions itself within the field of communication for development, offering experience, technology, and strategic guidance to help nonprofits achieve their outcomes. A recent development noted is a partnership with the United Church of Christ in May 2022, supporting a restructuring of the church’s navigation and the addition of a Resources landing page to better direct users to important information.