Focus on Software Longevity Origina specializes in reducing unnecessary technology upgrades, helping enterprises extend the lifespan of their current software investments. This presents an opportunity to sell solutions that promote cost-effective, sustainable IT management by emphasizing software stability and long-term resilience.

Independent Support Model The company's vendor-independent approach facilitates organizations seeking to avoid vendor lock-in and maintain control over their IT environment. Selling support and consulting services that emphasize flexibility and freedom of choice can appeal to firms prioritizing independence in their technology strategy.

Market Size & Growth Potential With a revenue estimate between $50M and $100M and a global team of over 600 experts, Origina operates within a growing market of IT support and consulting. Targeting mid to large enterprises that require reliable support outside of vendor ecosystems offers significant sales opportunities.

Technology and Security Advantage Origina's focus on enhancing security and ensuring software stability aligns with the increasing enterprise demand for secure, resilient IT infrastructure. Positioning solutions around risk reduction, system longevity, and security can resonate with organizations looking to bolster their cybersecurity postures.

Target Large Enterprise Clients Compared to similar firms with higher employee counts and larger revenues, Origina appears well-positioned to engage mid-sized to large enterprises seeking independent IT service and support. Tailored value propositions around cost savings, control, and sustainability can effectively target this segment.