Premium Made in USA Target boutique hospitality brands and high-end property developers that prioritize locally crafted, American-made decorative lighting to align with Orion Chandelier’s core selling proposition and strengthen premium project bids.

Custom design leverage Position Orion as a partner for bespoke lighting in concept-to-finished-product projects, offering design collaboration to designers and architects seeking unique chandeliers for experiential spaces.

SMB hospitality focus Sell to small to mid-sized hospitality operators and boutique hotel groups that require distinctive lighting but may need flexible pricing and lead times, expanding beyond large e-commerce players.

Digital credibility Highlight the company’s craft heritage and visual storytelling across the website and social channels to attract design-forward buyers, while leveraging the existing WordPress stack for project showcases and case studies.

Cross-sell design services Offer bundled services combining concept development, 3D visualization, and finished installation guidance to increase average project value and differentiate from competitors with mass-produced lighting.