Niche craftsmanship Target boutique hospitality brands and high-end hotels seeking custom, Made in USA decorative lighting to elevate unique interiors, leveraging Orion’s 1997 heritage and hands-on craft approach.

Small but capable Position Orion as a specialized supplier with flexible engagement for design-led projects, leveraging a small team for rapid customization and close collaboration on concept to finished product.

Made in USA Highlight domestic production to appeal to U.S. developers and operators seeking local supply chains, faster lead times, and compliance with regional sourcing preferences.

Upsell opportunities Cross-sell complementary lighting solutions and coordinated interior lighting ecosystems for hospitality spaces, plus post-install support and maintenance catering to property management needs.

Digital readiness Leverage existing WordPress and e-commerce setup to reach design communities online, pursue partnerships with interior designers and procurement platforms, and showcase case studies of custom installations.