Niche Audience Target allergy-friendly and grain-free consumers, leveraging Otto's Naturals’ grain-free Cassava Flour and baking mixes to expand into specialty grocery retailers, allergen-friendly catalogs, and direct-to-consumer channels focusing on comfort food without common allergens.

Product Expansion Capitalize on recent launches (Grain-Free Classic Brownie Mix and Grain-Free Baking Powder) by cross-selling with existing baking mixes, expanding into bakery partners, and introducing complementary flavors or seasonal varieties to increase basket size.

Retail Acceleration Leverage presence in Whole Foods and online readiness to pursue additional natural and wellness retailers, club stores, and e-commerce partnerships, emphasizing grain-free convenience and allergen-free credentials.

Media & Visibility Utilize ongoing media coverage and press mentions to fuel influencer collaborations, recipe content, and demo events that showcase ease of use and taste to drive trial among new households.

SMB Growth With a current revenue range and small team, pursue channel partnerships, co-packers, and white-label opportunities to scale manufacturing, distribution, and SKUs while maintaining the brand’s allergen-friendly positioning.