Ethical sourcing Leverage the brand’s strong story of 100% organic unrefined shea butter from Benin and support for women cooperatives and the SCHOOL CHILDREN UNITE initiative to position premium, purpose-driven SKUs for conscious consumers and ethically minded retailers.

Sustainable growth Explore wholesale and private label opportunities for expanding the current product line beyond soaps, washes and butters into fragrance reed diffusers and complementary personal care items to broaden shelf presence and cross-sell to existing customers.

Regional impact Highlight Benin-based sourcing and job creation as a differentiator in pitches to North American retailers looking for localized impact narratives, potential partnerships with social enterprises, and CSR-aligned campaigns.

Tech-enabled reach Capitalize on the existing tech stack (AWS, WordPress, modern web tooling) to support scalable e-commerce, targeted digital marketing, and affiliate or influencer programs to expand direct-to-consumer channels and analytics for ROI-driven campaigns.

Financial foothold Position the $1M–$10M revenue band as a stepping stone for mid-market distribution deals, highlight growth potential to retailers seeking incremental but steady premium natural skincare lines, and propose pilot programs with regional retailers to prove demand.