Sustainability Leadership Outokumpu is the global leader in sustainable stainless steel with a focus on circular economy and a total carbon footprint less than 75% of the industry average. This commitment to sustainability could be leveraged as a unique selling point to attract environmentally conscious customers and partners.

Recent Expansions Outokumpu recently expanded its facilities in Finland, making its Tornio plant the most highly integrated stainless steel plant globally. This expansion indicates growth opportunities and increased production capacity, potentially leading to new business partnerships and sales channels.

Key Personnel Changes Outokumpu has undergone significant executive leadership changes, with the appointment of new President and CEO, Kati ter Horst. Leveraging this fresh leadership perspective could open doors for engaging with a new vision and potentially tapping into different markets and customer segments.

Strategic Partnerships Outokumpu has recently partnered with Tetra Pak, a renowned food processing and packaging solutions company. This collaboration presents an opportunity to explore synergies between stainless steel production and food processing industries, creating avenues for cross-selling and joint marketing initiatives.

Technological Advancements Outokumpu utilizes advanced technologies such as SAP SuccessFactors, Azure Synapse Analytics, and more. Leveraging these technologies can enhance data-driven sales strategies, streamline operations, and provide insights for targeting specific market segments, ultimately driving sales growth and efficiency.