Sustainable Focus Outokumpu is the global leader in sustainable stainless steel, with more than 90% of production originating from recycled steel. This emphasis on sustainability creates a strong selling point for eco-conscious customers looking for environmentally friendly material solutions.

Market Expansion Outokumpu recently expanded its offices and operations in Finland, showcasing a growth trajectory that opens up new market opportunities. Leveraging this expansion, sales teams can target industries in Finland and beyond, offering innovative stainless steel solutions powered by cutting-edge technology.

Key Partnership The partnership between Outokumpu and Tetra Pak, a global leader in food processing and packaging solutions, presents a collaborative sales opportunity. Sales representatives can capitalize on this partnership to offer integrated solutions that combine sustainable stainless steel from Outokumpu with state-of-the-art packaging technology from Tetra Pak to cater to the food industry's evolving needs.

Key Personnel Update Outokumpu's appointment of Kati ter Horst as President and CEO signifies a leadership change that can be leveraged by sales teams. This change presents an opportunity to establish new relationships, showcase updated strategies, and align sales pitches with the vision and direction set by the new leadership.

Transport Collaboration Outokumpu's deepening collaboration with Langh Ship on energy-efficient and low-emission vessels provides a unique sales angle. This partnership offers a competitive advantage, allowing sales professionals to promote the company's commitment to sustainable transport and environmental responsibility, resonating with clients prioritizing green supply chain practices.