Insights

Sustainable Brand Appeal Oway’s strong commitment to eco-friendly practices, including biodynamic sourcing, zero-mile ingredients, and extensive sustainable packaging, positions it as a leading green cosmetics brand. This creates opportunities to partner with environmentally conscious retailers, salons, and ecommerce platforms seeking eco-certified products and sustainable supply chain solutions.

Premium Niche Market With a focus on high-performance agricosmetic treatments formulated from botanical ingredients, Oway occupies a premium niche within the personal care industry. Sales efforts can target upscale salons, boutique stores, and consumers seeking luxury, organic, and health-centric products to expand brand presence in high-end markets.

Growth in Salon Distribution Oway’s existing presence in over 70 countries and its direct engagement with hair salons indicates a strong distribution channel. There is potential to expand this network further, especially through targeted outreach to salons prioritizing sustainable and organic product lines, unlocking increased B2B sales opportunities.

Innovation & Circular Design The company’s investment in zero-mile workshops and circular design principles highlights its dedication to innovation in sustainable packaging and product development. Collaboration opportunities with eco-friendly packaging suppliers and sustainable technology providers can enhance Oway’s product ecosystem, appealing to eco-conscious consumers.

Digital & Technological Integration Utilizing advanced tech platforms like Microsoft Advertising, Cloudflare, and modern web technologies demonstrates Oway’s digital engagement strengths. This creates potential for targeted online marketing campaigns, e-commerce optimization, and digital partnerships to boost global brand visibility and product adoption.

Oway Tech Stack

Oway uses 8 technology products and services including Microsoft Advertising, ISO 14001, Unpkg, and more. Explore Oway's tech stack below.

  • Microsoft Advertising
    Advertising
  • ISO 14001
    Certificates
  • Unpkg
    Content Delivery Network
  • Cloudflare
    Content Management System
  • RequireJS
    Javascript Frameworks
  • Bootstrap
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Nginx
    Web Servers

Media & News

Oway's Email Address Formats

Oway uses at least 2 format(s):
Oway Email FormatsExamplePercentage
First.Last@oway.itJohn.Doe@oway.it
73%
Last@oway.itDoe@oway.it
27%

Frequently Asked Questions

What is Oway's stock symbol?

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Oway is a publicly traded company; the company's stock symbol is 021240.KS.

What is Oway's official website and social media links?

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Oway's official website is oway.com and has social profiles on LinkedIn.

What is Oway's NAICS code?

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Oway's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Oway have currently?

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As of January 2026, Oway has approximately 168 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Cfo: C. D. C.Chief Marketing Officer: L. D. H.Founder: N. A.. Explore Oway's employee directory with LeadIQ.

What industry does Oway belong to?

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Oway operates in the Personal Care Product Manufacturing industry.

What technology does Oway use?

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Oway's tech stack includes Microsoft AdvertisingISO 14001UnpkgCloudflareRequireJSBootstrapHTTP/3Nginx.

What is Oway's email format?

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Oway's email format typically follows the pattern of First.Last@oway.it. Find more Oway email formats with LeadIQ.

When was Oway founded?

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Oway was founded in 1948.

Oway

Personal Care Product ManufacturingEmilia-romagna, Italy51-200 Employees

OWAY creates professional agricosmetic treatments for hair, face and body.
Having set out on its journey in quality cosmetics back in 1948 in Bologna, OWAY today has a presence in hair salons in over 70 countries worldwide, online, in single-brand boutiques and in selected concepts stores. 
Based on the biodynamic, zero-mile, organic, and fair trade ingredients, we create agricosmetic treatments and rituals combining extraordinary performance with healthful formulations which have a high concentration of botanical ingredients.
We have a profound belief in respect for the environment and for promoting waste reduction. Each and every formulation, packaging, material, individual article or tool is designed to have a minimal environmental impact and to be long-lasting or reusable and composted or transformed into a new resource. 
Our products' high concentration of botanical active ingredients and their incredible effectiveness when applied in the right amount make them perfect for a wide variety of uses. 
We have reduced the quantity of the plastic we use in our salons in by 99%.
We package our formulations in glass bottles and jars and aluminium tubes which are completely and infinitely reusable and recyclable. We avoid using unnecessary packaging and wrapping materials. All our tools, items and articles are made of wood, glass, aluminium, organic regenerated cotton, recycled paper and many other natural ecological materials.
We have built two special cutting-edge, zero-mile workshops right next to our main production plant: ORTOFFICINA, our farm estate where we grow officinal plants using biodynamic methods, and ARTIGIANO, our wood laboratory where we design and manufacture packaging, furniture and objects following the principles of circular design. 
At OWAY, we are pragmatic dreamers, tireless creatives, design fanatics, and indefatigable researchers into the innovation that can help us make our present more and more sustainable.

Section iconCompany Overview

Website
oway.com
Stock Symbol
021240.KS
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1948
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    Oway's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Oway's revenue is estimated to be in the range of $250M$500M

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