Insights

Strategic Acquisition Owners Direct's integration into HomeAway and its continued operation as a standalone brand presents opportunities for cross-selling services such as enhanced listing options, premium advertising, and targeted marketing solutions to existing clients and partners within the HomeAway ecosystem.

Market Positioning With a strong reputation evidenced by rankings in travel awards and a growing property portfolio of over 50,000 listings, Owners Direct offers a solid foundation for upselling scalable platform upgrades, management tools, or ancillary services aimed at enhancing property visibility and customer engagement.

Technology Stack Utilizing robust tools like Google Analytics, Bootstrap, and Backbone.js indicates an active focus on user experience and data-driven decision making, providing sales opportunities around advanced analytics services, customized website enhancements, or integrated marketing solutions to further optimize bookings.

Customer Segments Serving a diverse range of accommodation types worldwide, Owners Direct’s client base includes private property owners seeking direct bookings, opening avenues for targeted advertising services, booking management solutions, and revenue growth tools tailored to individual property owners and regional markets.

Growth & Revenue Being part of a prominent global group with revenues estimated between $10M and $25M, Owners Direct is positioned for expansion into new geographic markets or segments with innovative digital marketing offerings, platform integrations, and localized promotional campaigns designed to accelerate growth.

Similar companies to Owners Direct

Owners Direct Tech Stack

Owners Direct uses 8 technology products and services including Optimizely, Google Fonts API, Backbone.js, and more. Explore Owners Direct's tech stack below.

Optimizely
A/B Testing
Google Fonts API
Font Scripts
Backbone.js
Javascript Frameworks
RequireJS
Javascript Frameworks
jQuery UI
Javascript Libraries
Bootstrap
UI Frameworks
Pinterest
Visual And User Generated Content Marketing
Google Analytics
Web Analytics

Media & News

HomeAway acquires Ownersdirect.
HomeAway acquires OwnersDirect.co.uk.
Jun 01, 2017 | www.futurestay.com

Owners Direct's Email Address Formats

Owners Direct uses at least 1 format(s):

Owners Direct Email Formats	Example	Percentage
First@ownersdirect.co.uk	John@ownersdirect.co.uk	49%
LastFir@ownersdirect.co.uk	DoeJoh@ownersdirect.co.uk	1%
First@ownersdirect.co.uk	John@ownersdirect.co.uk	49%
LastFir@ownersdirect.co.uk	DoeJoh@ownersdirect.co.uk	1%

Frequently Asked Questions

What is Owners Direct's official website and social media links?

Owners Direct's official website is ownersdirect.co.uk and has social profiles on LinkedIn.

What is Owners Direct's NAICS code?

Owners Direct's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Owners Direct have currently?

As of January 2026, Owners Direct has approximately 70 employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Business Owner: M. S.Owner: B. R.Marketing: Y. P.. Explore Owners Direct's employee directory with LeadIQ.

What industry does Owners Direct belong to?

Owners Direct operates in the Technology, Information and Internet industry.

What technology does Owners Direct use?

Owners Direct's tech stack includes OptimizelyGoogle Fonts APIBackbone.jsRequireJSjQuery UIBootstrapPinterestGoogle Analytics.

What is Owners Direct's email format?

Owners Direct's email format typically follows the pattern of First@ownersdirect.co.uk. Find more Owners Direct email formats with LeadIQ.

When was Owners Direct founded?

Owners Direct was founded in 1997.

Owners Direct

Q: What is Owners Direct's official website and social media links?

Owners Direct's official website is ownersdirect.co.uk. Owners Direct has social profiles on LinkedIn.

Q: How many employees does Owners Direct have currently?

Owners Direct has approximately 70 employees.

Q: What technology does Owners Direct use?

Owners Direct's tech stack includes Google Analytics, New Relic, Backbone.js, RequireJS, Bootstrap.

Technology, Information and InternetEngland, United Kingdom51-200 Employees

Owners Direct specialises in advertising privately owned holiday accommodation direct from the owner. We have advertised holiday properties since 1997 and on our web site you will find over 50,000 villas, apartments, chalets, farmhouses and cottages - all types of holiday accommodation in countries throughout the world.

Properties can be rented for variable stays depending on the Owner - from a weekend break through to a long term let. We have seen enormous growth in recent years and are delighted to report that, we yet again feature in top 10 for Best Villa Rental Companies category in the Conde Nast Readers Travel Awards.

In August 2007 Owners Direct became part of HomeAway Inc. which owns the largest holiday websites in the US and Europe. We continue to operate as a separate brand from our offices in London.