Established Expertise As the oldest locally owned fire alarm company on the West Coast with a history dating back to 1889, Pacific Auxiliary Fire Alarm boasts extensive experience in servicing a wide variety of fire alarm systems, including older models lacking detailed documentation. This positions them as a reliable partner for clients needing specialized repair and maintenance services for legacy systems.

Diverse Customer Base Serving clients ranging from small apartment owners to large commercial establishments, PAFA demonstrates flexibility and capacity to handle projects of varying scale, creating opportunities to upsell integrated system solutions, maintenance contracts, and upgrades tailored to different client sizes and needs.

Technical Proficiency With a skilled technical staff capable of analyzing and repairing complex systems without technical drawings, PAFA is well-equipped to provide high-value, expert services—an attractive proposition for customers seeking reliable troubleshooting and system modernization.

Compliance Focus PAFA’s strong knowledge of building and fire codes and its dedication to offering systems that meet or exceed compliance standards suggest opportunities for selling advanced, code-compliant fire safety solutions, as well as consultancy and certification services for clients seeking regulatory assurance.

Growth Potential Operating within a sector with industry giants like Johnson Controls and Siemens, PAFA can explore partnerships or targeted marketing efforts to capture niche markets, upgrade existing systems with smarter, integrated fire safety technology, and expand its service portfolio to increase revenue streams beyond traditional offerings.